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  • The Geek Way

The Geek Way

Picture of The Geek Way

The Geek Way

Author: Andrew McAfee

RRP: £10.99 ≈ €13.07
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The Geek Way explains the radical new mindset that is revolutionizing business culture, leadership, personal successes - and how to use it in your own career.
Availability: 2 in stock
ISBN: 9781035026210

Economist Best Books of the Year
Financial Times Business Book of the Month

'A handbook for disruptors' - Eric Schmidt, former CEO of Google


We're living in a time of amazing technological innovation, but we're not paying enough attention to one of the most important innovations of all - one that's going to be a wellspring of progress for a long time to come.

This innovation is to the company itself - a new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can - and should - be.

They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would - through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting rather than relying on the boss's instincts. McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world.

The future will be 'geek'. By investigating contemporary research in psychology, economics and behavioural sciences, as well as first-hand accounts from the 'geek' leaders of today, McAfee shows us how this new age will transform everything we think we know about how business is done, now and into the future.

'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' - Adam Grant, host of TED podcast Re: Thinking and number one New York Times bestselling author of Think Again

Chosen for Economist Best Books of the Year in 2023 and Financial Times Book of the Month in November 2023.

Product details
Attribute name Attribute value
Author Andrew McAfee
Dimensions 130 x 197 x 21 mm
Imprint Macmillan Business
ISBN 9781035026210
Language English
Media type Paperback
Original title The Geek Way
Page count 336
Product no 9781035026210
Publish date 2024-11-14
Publisher MacMillan Ltd.
RRP List price 10.99 GBP
Weight 234 g

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