Economics and Business

From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, illustrations, and photography.

In her #1 NYT bestsellers, Brene Brown taught us what it means to dare greatly, rise strong and brave the wilderness. Now, based on new research conducted with leaders, change makers and culture shifters, she's showing us how to put those ideas into practice so we can step up and lead. Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable

Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic? Our reactions don’t occur in a vacuum.

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreemen

Barely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT!

THE LEADER PHRASE BOOK was born out of Twitter and has quickly amassed a large following. With THE LEADER PHRASE BOOK you will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new game in which you are among the charismatic, the untouchable...the elite.

Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since THE BIG BOOK OF HR was first published, we've seen dramatic changes in the workplace and the workforce.

FINANCIAL STATEMENTS is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!

Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos and concise letters. Your reader doesn't have time to waste. And neither do you. That's where THE ENCYCLOPEDIA OF BUSINESS LETTERS, FAXES, AND E-MAIL can help.

“Steve Chandler's coaching has had a tremendous impact in my life. He was vital to my personal transformation from a man of ideas and dreams to a person of action and reality.” —Radames Soto, former managing director, The Wall Street Journal The world of leadership has changed dramatically since 100 WAYS TO MOTIVATE OTHERS was written and now Chandler and Richardson have revised and ...

THE MANAGER'S PHRASE BOOK is a collection of thousands of ready-to-use phrases that will enable you to move into the ranks of today's most competent managers. You will have control of any situation at a moment's notice, regardless of your position in the corporate world.

No one wants to go into a tenuous situation blind and fumbling for words. Rather than shy away from a difficult situation or conversation, THE CONFLICT RESOLUTION PHRASE BOOK is the ideal resource to help anyone prepare for and prevail in these situations.

In our increasingly interconnected world, communication is key. Whether you're speaking in public, writing an email, or going through an important negotiation, how you present yourself through language is all-important in today's global business world.

HEART AND SELL offers salespeople, entrepreneurs and corporate leaders a system of emotional selling that will revolutionise the sales process. Shari Levitin, who pioneered the Third Level Selling™ movement, takes this concept to a whole new level and shows you methods to create an emotional customer experience that creates true urgency, a process to decrease objections and techniques to ...

TURN YOUR FANDOM INTO CASH teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business.

THE BRUCE LEE CODE focuses on the business strategies prevalent in Lee's life and teachings that helped unlock his full potential. Bruce Lee's attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company.