Economics and Business

‘If you want to learn from one of the greatest marketing minds alive, read this book.’ Joe Polish, founder, Genius Network Marketing isn’t everything, according to Brian Kurtz. It’s the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measu

THE VOLTAGE EFFECT explores why some ideas succeed while others fail to scale. Highlighting the importance of achieving "high voltage," List identifies five vital signs that make an idea replicable. Drawing on research and real-world examples, he offers strategies for maximizing impact across various sectors, emphasizing that understanding scaling can drive meaningful change in society.

When it comes to what we believe, humans see what they want to see. In other words, we have what Julia Galef calls a "soldier" mindset. From tribalism and wishful thinking, to rationalizing in our personal lives and everything in between, we are driven to defend the ideas we most want to believe - and shoot down those we don't.

Fifty years ago, the Manhattan Project of money management was quietly assembled in the financial industry's backwaters, unified by the heretical idea that even many of the world's finest investors couldn't beat the market in the long run.

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreemen

THE LEADER PHRASE BOOK was born out of Twitter and has quickly amassed a large following. With THE LEADER PHRASE BOOK you will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new game in which you are among the charismatic, the untouchable...the elite.This easy-to-use reference book will give you a new image you can take pride in helpi

Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since THE BIG BOOK OF HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business ow

FINANCIAL STATEMENTS is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!Ittelson empowers non-financial managers by clearly and simply demonstrating how th

Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos and concise letters. Your reader doesn't have time to waste. And neither do you. That's where THE ENCYCLOPEDIA OF BUSINESS LETTERS, FAXES, AND E-MAIL can help.Here you'll find the most complete and up-to-date collection of model business correspondence for every conceivable occ

A playbook for growing your business no matter the circumstances. “Weeds scale faster than any business. It´s in their DNA.”—Kathy Ireland, CEO, Kathy Ireland Worldwide Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to

“Steve Chandler's coaching has had a tremendous impact in my life. He was vital to my personal transformation from a man of ideas and dreams to a person of action and reality.”—Radames Soto, former managing director, The Wall Street JournalThe world of leadership has changed dramatically since 100 WAYS TO MOTIVATE OTHERS was written and now Chandler and Richardson have revised and refreshed their

THE MANAGER'S PHRASE BOOK is a collection of thousands of ready-to-use phrases that will enable you to move into the ranks of today's most competent managers. You will have control of any situation at a moment's notice, regardless of your position in the corporate world. You will have all the weapons you need to succeed where vibrant, meaningful, appropriate and, perhaps above all, precise languag

No one wants to go into a tenuous situation blind and fumbling for words. Rather than shy away from a difficult situation or conversation, THE CONFLICT RESOLUTION PHRASE BOOK is the ideal resource to help anyone prepare for and prevail in these situations.Some situations are unpredictable and you can't plan for every conversation - but having the right words on hand empowers you to stand up to con

In our increasingly interconnected world, communication is key. Whether you're speaking in public, writing an email, or going through an important negotiation, how you present yourself through language is all-important in today's global business world. In HOW TO COMMUNICATE EFFECTIVELY WITH ANYONE, ANYWHERE, two New York University professors reveal a new approach to global communication across ke

HEART AND SELL offers salespeople, entrepreneurs and corporate leaders a system of emotional selling that will revolutionise the sales process. Shari Levitin, who pioneered the Third Level Selling™ movement, takes this concept to a whole new level and shows you methods to create an emotional customer experience that creates true urgency, a process to decrease objections and techniques to manage yo

TURN YOUR FANDOM INTO CASH teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business.T

THE BRUCE LEE CODE focuses on the business strategies prevalent in Lee's life and teachings that helped unlock his full potential. Bruce Lee's attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company. Although he died in 1973 at age thirty-two, Lee remains a global icon who

People issues. They seemingly arise out of nowhere and just don't go away. It's critical that managers handle them right.As a manager, you need to know so many things about managing people, but you don't even know what to ask! THE DECISIVE MANAGER can help. With examples of typical situations that managers encounter and advice on how to handle them, it's an easy-to-use guide for people managers an

This is the first book to truly capture Donald Trump. A man consistently ranked in the Top 100 Richest People in the world, Trump also brings the perspective of an entrepreneur who overcame an extremely public bankruptcy -- all thanks to his unique approach to life and business, "Think big and kick ass!" He's got the biggest personality in business. His trademark line, "You're fired" from The Appr

Decline can be avoided. Decline can be detected. Decline can be reversed. Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course? In How the Mighty Fall, Collins confron