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  • The Sirens' Call: How Attention Became the World's Most Endangered Resource

The Sirens' Call: How Attention Became the World's Most Endangered Resource

Picture of The Sirens' Call: How Attention Became the World's Most Endangered Resource

The Sirens' Call: How Attention Became the World's Most Endangered Resource

Author: Hayes, Chris

RRP: $32.00 ≈ €28.58
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Availability: 24 in stock
Publisher: Penguin Random House USA
ISBN: 9780593653111
From the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very fabric of our society

We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.” Hayes argues that we are in the midst of an epoch-defining transition whose only parallel is what happened to labor in the nineteenth century: attention has become a commodified resource extracted from us, and from which we are increasingly alienated. The Sirens’ Call is the big-picture vision we urgently need to offer clarity and guidance.

Because there is a breaking point. Sirens are designed to compel us, and now they are going off in our bedrooms and kitchens at all hours of the day and night, doing the bidding of vast empires, the most valuable companies in history, built on harvesting human attention. As Hayes writes, “Now our deepest neurological structures, human evolutionary inheritances, and social impulses are in a habitat designed to prey upon, to cultivate, distort, or destroy that which most fundamentally makes us human.” The Sirens’ Call is the book that snaps everything into a single holistic framework so that we can wrest back control of our lives, our politics, and our future.
Product details
Attribute name Attribute value
Author Hayes, Chris
Dimensions 163 x 242 x 28 mm
Imprint Penguin Press
ISBN 9780593653111
Language English
Media type Hardback
Original title The Sirens' Call: How Attention Became the World's Most Endangered Resource
Page count 336
Product no 9780593653111
Publish date 2025-01-28
Publisher Penguin Random House US
RRP List price 32.00 USD
Weight 580 g

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