Play is an essential, necessary and natural human activity... and it's for adults and companies too. Play is an immersive process that allows us to ask “What if?” - to break free of the strictures that limit creativity and satisfaction. It is not about reverting to childhood, but a way to use the processes that came naturally to us as children but have been trained out of us, labelled as inappropriate or otherwise diminished. FUNNY BUSINESS will show you how adults and companies can recapture and use this powerful tool to foster innovation, increase their competitive advantage and create a vibrant and satisfying workplace. It delves into the concepts of play and what makes it so powerful in children's development and dispels the myths and beliefs that have made play a dirty word. From distinguishing between play and recreation to covering the practical tools managers and companies can use to create lasting change at all levels of operation, FUNNY BUSINESS will help you discover how your creative powers are one of the greatest assets you have and how they can contribute to your company and career. Okay, let's play!