STARDIST | Career Press

Cashvertising - how to use 50 secrets of ad-agency psychology to make big m

Barely one in a hundred business people knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70

Leader Phrase Book : 3000+ Powerful Phrases That Put You in Command

THE LEADER PHRASE BOOK was born out of Twitter and has quickly amassed a large following. With THE LEADER PHRASE BOOK you will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new game in which you are among the charismatic, the untouchable...the elite.This easy-to-use reference book will give you a new image you can take pride in helpi

Big Book Of Hr 10th Anniversary Edition

Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since THE BIG BOOK OF HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business ow

Financial Statements Fourth Edition

FINANCIAL STATEMENTS is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!Ittelson empowers non-financial managers by clearly and simply demonstrating how th

Picture of Encyclopedia Of Business Letters, Faxes, And E-Mail : Features Hundreds of Model Letters, Faxes, and E-mails to Give Your Business Writing the Attention It Deserves

Encyclopedia Of Business Letters, Faxes, And E-Mail : Features Hundreds of Model Letters, Faxes, and E-mails to Give Your Business Writing the Attention It Deserves

Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos and concise letters. Your reader doesn't have time to waste. And neither do you. That's where THE ENCYCLOPEDIA OF BUSINESS LETTERS, FAXES, AND E-MAIL can help.Here you'll find the most complete and up-to-date collection of model business correspondence for every conceivable occ

Power Of People Skills : How to Eliminate 90% of Your HR Problems and Dramatically Increase Team and Company Morale and Performance

People are the problem. They're always the problem. If a business person goes home frustrated, if they talk with their significant other about it, if they lay awake at night stewing about it, inevitably the problem is some person at work - a colleague, subordinate or boss. Handling people issues is every leader's major headache. It's what takes up the majority of their time and - more importantly

How to Grow Your Business Like a Weed

A playbook for growing your business no matter the circumstances. “Weeds scale faster than any business. It´s in their DNA.”—Kathy Ireland, CEO, Kathy Ireland Worldwide Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to

Unsinkable - how to bounce back quickly when life knocks you down

A financial crisis, a painful divorce, losing your job or a loved one, a health scare - we all face painful, life-shattering events at some point in our lives. They can leave us feeling drained at best and drowning in our own depression at worst. Sonia Ricotti draws upon her own experiences to teach you how to be UNSINKABLE and overcome these difficult situations with ease and bounce back quicker

Think Like An Entrepreneur, Act Like A Ceo : 50 Indispensible Tips to Help You Stay Afloat, Bounce Back, and Get Ahead at Work

Education plus experience once guaranteed a successful career, but no more! Today, success depends on your ability to adapt. You must be agile, willing to adjust your professional expectations and able to respond quickly to opportunities and threats. In THINK LIKE AN ENTREPRENEUR, ACT LIKE A CEO you will learn practical ways to handle vexing workplace challenges. Each chapter uses true stories to

Heart and sell - 10 universal truths every salesperson needs to know

HEART AND SELL offers salespeople, entrepreneurs and corporate leaders a system of emotional selling that will revolutionise the sales process. Shari Levitin, who pioneered the Third Level Selling™ movement, takes this concept to a whole new level and shows you methods to create an emotional customer experience that creates true urgency, a process to decrease objections and techniques to manage yo

Turn Your Fandom Into Cash

TURN YOUR FANDOM INTO CASH teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business.T

Bruce Lee Code

THE BRUCE LEE CODE focuses on the business strategies prevalent in Lee's life and teachings that helped unlock his full potential. Bruce Lee's attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company. Although he died in 1973 at age thirty-two, Lee remains a global icon who

Decisive Manager

People issues. They seemingly arise out of nowhere and just don't go away. It's critical that managers handle them right.As a manager, you need to know so many things about managing people, but you don't even know what to ask! THE DECISIVE MANAGER can help. With examples of typical situations that managers encounter and advice on how to handle them, it's an easy-to-use guide for people managers an

I Can Read You Like A Book : How to Spot the Messages and Emotions People Are Really Sending with their Body Language

Are you in business, journalism, law enforcement, or medicine? Do you face students in a classroom or criminals in a courtroom? Are you in a relationship or looking for one? Do you have children? Then you need the skills to read them like a book!I Can Read You Like a Book features a system for scanning and interpreting anyone's body language, enabling you to figure out what they are really saying

Essential Hr Handbook Tenth Anniversary Edition

Since 2008, busy managers by the tens of thousands have turned to this best-selling book as a handy guide to the ins and outs of human resources. And no wonder! Because whether you're a small business owner, a manager in a business without an HR department or even a seasoned HR professional, THE ESSENTIAL HR HANDBOOK will help you handle any personnel problem - from training to outsourcing - quick

How to work for an idiot - survive & thrive without killing your boss

Was it a typo when the CEO mandated that the organization “institutionalize incompetents”? If not, how did the company wind up institutionalizing incompetence instead? HOW TO WORK FOR AN IDIOT is still the confessions of a recovering Idiot Boss. After decades of writing and consulting, Dr. Hoover finally realized that many of the people he kept trying to “energize” and “enlighten” were, well, idio

Employees First!

"You provide a red-carpet treatment for your employees and they´ll reward you with their effort, time, and loyalty."- Jeffrey W. Hayzlett The world is changing and it´s time to reimagine and reshape your employee experience. Take care of the people who take care of your customers. How do we get an hourly employee who has never received red carpet customer service, to give it? The answer i

This Book Will Motivate You

THIS BOOK WILL MOTIVATE YOU by master life coach, Steve Chandler, helps you create an action plan for living your vision, in business and in life. It features more than 100 proven methods to positively change the way you think and act—methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book also includes techniques an

Better Grammar In 30 Minutes A Day

Do verb tenses make you tense? Does “affect” vs. “effect” put you in a panic? Help is here! This easy-to-use guide to grammar explains just how the English language works—especially the many ways it can trip you up—so you can write and speak with confidence. You´ll find: Thorough coverage of key areas of grammar Easy-to-understand explanations and plenty of exercises to test a

Body Language Handbook: How To Read Everyone's Hidden Thoughts & Intentions

In THE BODY LANGUAGE HANDBOOK, the authors use candid photos of real people in stress-free situations, then juxtapose them against others showing the same people responding to different kinds of stimulus to illustrate the power of body language. By going step-by-step from the holistic to the detailed, you'll quickly discover when body language indicates something significant and when an itch is ju

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