This book will empower sales professionals to dramatically improve their sales effectiveness, and to close more sales with less effort. Simply put, it will make its readers more successful and it will help them make more money. It features the many powerful new sales and marketing techniques that have been developed in the last decade. There is no theory in this book. It is a practical, step-by-step guide to what the best, most successful sales-people in the world are doing right now. The vast majority of sales books are either classical slap-on-the-back motivational tomes, tired rehashes of sales classics, or one-trick ponies, featuring a hundred variations of the author's one approach to selling. There is a need for a book that goes well beyond this standard fare and prepares the reader for the realities of selling in the 21st century, one that provides powerful tools for selling, persuading, and negotiating in any situation.