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Career Press

Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.

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Copyright Plain And Simple : Second Edition

Outlines the fundamentals of copyright as they apply to writers, photographers, artists, and anyone corresponding over the Internet.

Bulletproof Presentations

The ability to make an effective presentation, whether it be to peers, bosses, customers, the general public, or the media, plays a major role in your career advancement. This book will give you what you need to speak effectively, with confidence, and in virtually any situation. This step-by-step program can turn even the shakiest speaker into a cool, confident presenter. It gives practical, easy-

50 Powerful Ideas You Can Use To Keep Your Customers : Third Edition

50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization's bottom line more than any ad campaign, marketing program, or PR effort. This book is designe

Write To The Point

Thanks to e-mail, voice mail, cell phones, pagers, and the ever-expanding Web, we live in an age of information overload. Although all of these wonders were designed to make communication easier and faster, speed and efficiency have come with a price. Clear business writing has never been more difficult or stressful. Writers are expected to respond quickly to an endless flow of e-mail messages. Re

Ultimate Selling Power

This book will empower sales professionals to dramatically improve their sales effectiveness, and to close more sales with less effort. Simply put, it will make its readers more successful and it will help them make more money. It features the many powerful new sales and marketing techniques that have been developed in the last decade. There is no theory in this book. It is a practical, step-by-st

Quotable Coach

Using short, inspirational phrases that crystallize the concepts of motivation and determination, many coaches-known and unknown, from high school to the pros-have mastered the fine art of summing up a key point in a single sentence or phrase. Sports coaches, perhaps more than any other profession in America, are the best at delivering these short, pithy quotes. The Quotable Coach is the first boo

Powerspeak : Engage, Inspire, and Stimulate Your Audience

The central message of POWERSPEAK is the importance of engaging stimulating and maintaining the attention of an audience. Focusing on the elements of speaking effectively from a design and a delivery perspective Dorothy Leeds isolates these elements to ensure that any speaker can gain and keep the audience enthralled. In addition she zeroes in on the trouble of any presentation and the six major f

Why Customers Come Back : How to Create Lasting Customer Loyalty

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that

Make Your Paycheck Last

Here is the ideal financial resource for students, recent graduates, newlyweds, young professionals, single parents, the recently divorced, recent retirees, and anyone seeking to take charge of their finances. If most or all of your paycheck seems to disappear by the time your monthly expenses are paid or you are in serious debt this book will help you. Millions of people are living paycheck to pa

EVERYDAY LETTERS FOR BUSY PEOPLE

Here are hundreds of tips, techniques, and samples that will help you create the perfect letter (or e-mail!) no matter what the occasion or circumstance, no matter how little time you have.A phone call, page, or text message may be faster, but sometimes only a letter will do. What do you do when you're a wizard of technological communication, but still aren't sure what an "inside address" is? Use

Compassionate Capitalism

What if every corporation in the world devoted one percent of its revenues, one percent of its employees' time, and one percent of its stock to the communities it serves? What would happen? It would change the world. This book suggests that such a radical change is possible, and lays out the blueprint to do so, with a radically new model in which companies leverage all of their assets-including em

2 Second Commute : Join the Exploding Ranks of Freelance Virtual Assistants

Virtual Assistants work from home, providing everything from administrative support to high-end consulting via email, phone and fax. Predicted to be a $130 billion industry by 2008, they don't commute, they set their own hours, and they get to spend time with their kids. Wouldn't you like to be a VA, too?Christine Durst founded the Virtual Assistant industry in 1995 from a basement office in rur

50 Fabulous Gay-Friendly Places To Live (Includes Cd-Rom) (O

If you're looking for a gay-friendly place to call home but can't decide among the urban hustle of New York, the laidback seaside of Key West, or the open, daily life of Minneapolis, this book is for you! Travelers, Urban Pioneers, gay families and those searching for a new hometown now have an easy-to-read book that profiles 50 of America's gay-friendliest cities.

Jerks At Work : How to deal with People Problems and Problem People Revised Edition

In this updated and revised edition of Jerks at Work, popular syndicated columnist Ken Lloyd returns to grapple once again with one of America?s most popular (or unpopular) workplace topics, and presents his practical, upbeat, and professionally sound as an antidote. Drawing on e-mails and letters from employees and employers across America, Dr. Lloyd presents numerous examples of some of the mo

20 QUESTIONS TO ASK IF YOUR CHILD HAS ADHD

You've just been told your child has ADHD. Suddenly you feel overwhelmed and helpless. And you have questions…lots of questions. Just what is ADHD? Is it the same as ADD? Does your child really have it? Is it curable? What do you do now? Does your child need medication? How can you help your child still feel good about him - or herself? And what can you do about your own negative feelings and stre

Secrets Of Power Salary Negotiating

Are you earning what you're worth? Master negotiator Roger Dawson, author of the best selling Secrets of Power Negotiating, shows you how to get a better deal from your current employer and how to negotiate the best deal from a new employer.And you won't come off as greedy, overly aggressive or selfish. In fact, you'll learn how to win salary negotiations and still leave your boss feeling like he

Climbing The Corporate Ladder In High Heels

Favoring neither the "in your face" aggressive tactics of the "break through the glass ceiling" school of thought, nor the "sugar and spice is everything nice" little-girl approach, Climbing the Corporate Ladder in High Heels shows women how to be outstanding successful and personally actualized without becoming just like men. There are 63 million working women in America, but only nine are top co

Better Than Perfect Hb : How Gifted Bosses and Great Employees Can Lift the Performance of Those Around Them

With the crisp style and provocative insights that have made him a leading syndicated columnist, Dale Dauten explores how the best bosses, employees and suppliers think, learn, and communicate differently. The title of his new book is taken from his conversation with the late Jean-Pierre Rampal, who reigned for decades as the world's leading flute player. When asked about his willingness to experi

Beyond The Resume : Phrases Tips & Tactics for Making the Right Impression Through E-mail Cover Letters Resumes and Pre-Interviews

Using the right phrase at the right moment can make all the difference! It can generate real interest in you, provoke more questions, and show an interviewer that you are the right person for the job. The same applies to written communications such as letters or emails and to voice mail messages. Like learning a foreign language, these phrases, when practiced carefully and used properly, become na