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Career Press

Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.

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151 Quick Ideas For Advertising On A Shoestring

Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese - difficult at best. Most entrepreneurs don't know what makes a good headline, how to buy printing or what media to use. And for businesses with limited budgets, advertising “specialists” cost too much.
€8,60 excl tax

Top Notch Executive Resumes : Creating Flawless Resumes for Managers, Executives, and CEOs

Branded resumés that illuminate the candidate's unique value proposition and ROI are a must in today's quest for the executive suite. TOP NOTCH EXECUTIVE RESUMES not only explains how to integrate branding into career-marketing communication, but, also, how to craft resumés that address your fit with the organisation's mission and meet an employer's specific business needs.
€10,70 excl tax

Loud & Clear : 5 Steps to Say What You Mean and Get What You Want

LOUD & CLEAR is essential for everyone who needs to know how to get what he or she wants from anyone. Whether you need to get a message through to an employer, team, committee, your staff, your neighbour, teacher, student or spouse, this book will show you how to get their attention by: · Using your head.
€8,10 excl tax

Question Your Way To Sales Success : Gain the Competitive Edge and Make Every Answer Count

A good question is the salesperson's single most powerful tool, one that can be powerfully used in every stage of the sales process, from making appointments to closing the sale to following up afterwards; yet, most salespeople are ill-equipped to use this powerful tool effectively.
€9,10 excl tax

All Star Sales Teams : 8 Steps to Spectacular Success Using Goals, Values, Vision, and Rewards

All Star Sales Teams focuses on moulding the sales team into an organisation's most productive nucleus. This book uniquely integrates critical development, organisational and compensation concepts into practical, day-to-day processes. It, also, answers eight key questions that define successful sales and reward structures: · What methods most clearly communicate sales objectives?
€9,10 excl tax

No-nonsense job interviews - how to impress prospective employers and ace a

Job interviews have changed dramatically in recent years. Both the format of interviews and the questions that are asked are designed to drill deeply into a candidate's personality and behaviour, not just his or her job qualifications.
€8,10 excl tax

Mouth Trap : Strategies, Tips, and Secrets to Keep Your Foot Out of Your Mouth

Ever put your foot in your mouth? Some believe it's a genetic problem - “bad wiring” installed in the brain that forces people to open mouth and insert foot. Others believe it's a personality trait they can't change or control.
€8,10 excl tax

Impact Hb : How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World

Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire. IMPACT reveals the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people.
€13,40 excl tax

11 Secrets Of Time Management For Sales People : Gain the Competitive Edge and Make Every Second Count

Dave Kahle contends that smart time management is not about cramming more activity into each hour, but about achieving greater results in that hour. The content has been honed in hundreds of seminars and refined by the feedback and experiences of thousands of salespeople. The first edition of this book was translated into seven languages and made available in 20 countries.
€8,60 excl tax

Ultimate startup guide - marketing lessons, war stories, and hard-won advic

Most new businesses fail. And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors. So what's the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market?
€9,10 excl tax

Art of body talk - how to decode gestures, mannerisms, and other non-verbal

Reading body language is a gateway to understanding why people act the way they do. It's not just a matter of understanding their true emotions, but, also, identifying their true motivation. In THE ART OF BODY TALK the authors share their highly successful R.E.A.D. (Review Evaluate Analyze Decide) system of understanding body language, but with a new dimension.
€10,20 excl tax

Worry-free mind - train your brain, calm the stress spin cycle, and discove

The brain's superpowers have been discovered by neuroscience. Your genius mind knows how to make your brain dissolve worry and stay in your best internal states longer. The result is a life full of possibility. THE WORRY-FREE MIND shows you how to decipher the architecture of your model of reality, shift it to a newer version and overcome your tendency to worry every day.
€9,70 excl tax

Zombie business cure - how to refocus your companys identity for more authe

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners.
€9,10 excl tax

Multigenerational sales team - harness the power of new perspectives to sel

A business's greatest asset is its experience combined with the innovative. According to estimates Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X and Boomer preferences will impact their business and personal ...
€9,10 excl tax

Financial Aid Handbook Revised Edition : Getting the Education You Want for the Price You Can Afford

THE FINANCIAL AID HANDBOOK is the only book families need to find the right college at the right price. This completely revised, up-to-date edition builds on the success of the original - the definitive, one-stop guide to the college selection and payment process, covering everything from basic timelines and tuition costs to predicting your scholarship award from colleges and taking ownership ...
€9,70 excl tax

Dont retire broke - an indispensable guide to tax-efficient retirement plan

Retirement planning was simple and predictable 40 years ago. All you needed was your company pension, personal savings and state pension. Those days are long gone. Most public pensions are underfunded and private companies can't get rid of them fast enough. The government is struggling to support the state pension. And most people haven't saved even a fraction of what they should.
€9,70 excl tax

Career catapult - shake-up the status quo and boost your professional traje

We live in an evolving economic environment, one in which job security and career certainty are distant memories. The old rules for navigating the turbulent waters of employment just don't apply anymore. In the face of these ongoing changes, it's easy to become fearful and discouraged.
€8,60 excl tax

Probelm solved - a powerful system for making complex decisions with confid

“Einhorn shows how good decision-making is part imagination and part science. This excellent book shows how the science of decision-making can be applied and therefore the outcome made better.” —Tony Blair It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias?
€9,10 excl tax

Slash Your Retirement Risk : How to Make Your Money Last with a Simple, Safe, and Secure Investment Plan

When it comes to retirement investing, too much emphasis today is on investments returns which often come at the expense of income dependability and peace of mind. SLASH YOUR RETIREMENT RISK redefines how to invest for retirement to maximise your reliable income and stabilise your financial future.
€9,10 excl tax