Career Press
Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.
No Nonsense: Inspire Your Staff
For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches.
€8.20 excl tax
Unfiltered Marketing
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.
As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams.
€11.00 excl tax
No Nonsense: Attract New Customers
For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. NO NONSENSE: ATTRACT NEW CUSTOMERS takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost!
NO NONSENSE: ...
€8.20 excl tax
When Bad Teams Happen To Good People
Why do some team members not get along? What is the best way to get new teams and ad-hoc teams to maximize their performance in the least amount of time? How can meetings be designed to achieve useful outcomes?
Teams are the source of problem-solving and innovation that today's organizations need to survive and thrive in an increasingly complex and challenging marketplace.
€11.00 excl tax
Management Productivity Multipliers
In his work consulting to major corporations for more than thirty years, Gerald Kraines consistently hears that 60–70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results.
€11.00 excl tax
Wait, I'M Working With Who?!?
Who hasn't had to deal with a jerk at work? Whether it's a toxic team member who loves nothing more than to suck the life and excitement out of her colleagues, the difficult coworker who isn't happy unless the office is filled with mayhem and drama, or a bad boss who causes his employees to constantly dream of telling him to “Take this job and shove it!
€8.80 excl tax
Badvertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.
€11.00 excl tax
Small Data, Big Disruptions
An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties?
SMALL DATA, BIG DISRUPTIONS presents a tool kit to foresee coming changes: ...
€13.70 excl tax
Essential Diversity Mindset
In our divided climate with heightened concerns and emotions over inclusion, racism, and activism, THE ESSENTIAL DIVERSITY MINDSET offers a transformative approach to diversity—as a mindset, not as a formula. Thoughts, feelings, and behaviours (not enforcements, compliances, or statistics) drive diversity outcomes.
€10.40 excl tax
Secrets Of Power Negotiating - 25th Anniversary Edition
SECRETS OF POWER NEGOTIATING covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of ...
€12.60 excl tax
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