STARDIST | Career Press

Unfiltered Marketing

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams. How, then, do marke

Small Data, Big Disruptions

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties?SMALL DATA, BIG DISRUPTIONS presents a tool kit to foresee coming changes:· Understand why big data will not help you with understanding tomorrow's

Secrets Of Power Negotiating - 25th Anniversary Edition

SECRETS OF POWER NEGOTIATING covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of differen

Visibility marketing - the no-holds-barred truth about what it takes to gra

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognise the shift that has happened right under their noses. It's not so much that people have changed, it's t

Put Your Intuition To Work : How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions

Business is about making money, but it's, also, about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business—which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence and a great business plan aren't enough anymore. Many of

Body language secrets to win more negotiations - how to read any opponent a

The success of a negotiation is profoundly affected by how well you read body language. How can you learn to read the subtle clues - many lasting a fraction of a second - that your opponent projects? BODY LANGUAGE SECRETS TO WIN MORE NEGOTIATIONS will help you discover what the “other side” is revealing through body language and micro-expressions and how to control your own. It will help you becom

7 secrtes of persuasion - leading-edge neuromarketing techniques to influen

7 SECRETS OF PERSUASION is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person - a husband, child or boss - or the millions who might purchase an A

Positively resilient - 51/2 secrets to beat stress, overcome obstacles, and

What is resilience? Is it just a fancy way to characterise a hopeful, upbeat personality or a positive spirit of never giving up? In POSITIVELY RESILIENT, Doug Hensch aims to take a different look at what turns out to be a much richer and deeper concept than just bouncing back from adversity. Martin Seligman, considered the father of positive psychology, has likened resilience to clearing the weed

Career catapult - shake-up the status quo and boost your professional traje

We live in an evolving economic environment, one in which job security and career certainty are distant memories. The old rules for navigating the turbulent waters of employment just don't apply anymore. In the face of these ongoing changes, it's easy to become fearful and discouraged. In THE CAREER CATAPULT, innovative career consultant, Roopa Unnikrishnan, shows you how to gaze into this uncerta

Dont retire broke - an indispensable guide to tax-efficient retirement plan

Retirement planning was simple and predictable 40 years ago. All you needed was your company pension, personal savings and state pension. Those days are long gone. Most public pensions are underfunded and private companies can't get rid of them fast enough. The government is struggling to support the state pension. And most people haven't saved even a fraction of what they should. Retiring comfort

Probelm solved - a powerful system for making complex decisions with confid

“Einhorn shows how good decision-making is part imagination and part science. This excellent book shows how the science of decision-making can be applied and therefore the outcome made better.” —Tony Blair It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel

Slash Your Retirement Risk : How to Make Your Money Last with a Simple, Safe, and Secure Investment Plan

When it comes to retirement investing, too much emphasis today is on investments returns which often come at the expense of income dependability and peace of mind. SLASH YOUR RETIREMENT RISK redefines how to invest for retirement to maximise your reliable income and stabilise your financial future.Rather than the typical approach to portfolio management - focusing on returns and ignoring dramatic

Reinventing yourself - 20th anniversary edition - how to become the person

This completely revised and updated edition of REINVENTING YOURSELF, the motivational classic by inspirational author, Steve Chandler, features several new chapters, including:· What to Do about Your Money Fears· Your Career Played as a Game vs. Your Career as a Grind for Survival· How Much Ego Do You Need to Succeed?· The Hidden Downside of Winning Friends and Influencing People· Do You Need a Li

Get a grip on your grammar - 250 writing and editing reminders for the curi

Just as we should think before we speak, we need to think before we write. Most of us are not poets or novelists, but we are all writers. We email, text and post; we craft memos and reports, menus and outdoor signage, birthday cards and sticky notes on the fridge. GET A GRIP ON YOUR GRAMMAR is a grammar book for those who hate grammar books, a writing resource filled with quick answers and a playf

Essential social media marketing handbook - a new roadmap for maximizing yo

It's time to take the fear and frustration out of social media.In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage bran

7 Principles Of Transformational Leadership : Create a Mindset of Passion, Innovation, and Growth

In the world of work, the single greatest asset of successful individuals, teams and organisations is their mindset - what happens in between their ears. It's not the corporate strategy, the sales compensation plan or the market segments they're pursuing. It is what each leader, team member and employee chooses to focus on, to believe and to create for themselves and others. THE 7 PRINCIPLES OF TR

Thriving in the gig economy - how to capitalize and compete in the new worl

In the last five years, the world of work has changed dramatically. Thanks to technology companies like Uber, Airbnb, TaskRabbit and Instacart, the new “gig economy” seems to constantly be in the news. But most of the media focus is on the low end of the skill spectrum - little attention is being paid to the best-in-class professionals who have chosen an independent path. New digital talent platfo

Complete Guide To Paying For College : Save Money, Cut Costs, and Get More for Your Education Dollar

College costs are straining every family except the richest. Most financial aid goes to the neediest families. The middle class typically doesn't qualify for need-based financial aid, even though most can't afford to pay cash for college and their salaries haven't allowed them to save enough to cover all costs. If these families are trying to put more than one child through college, the challenges

Workplace Engagement Solution : Find a Common Mission, Vision and Purpose with All of Today's Employees

Organisations around the world spend billions of dollars every year to awaken and engage their employees. Yet global employee engagement remains fixed - at 13%. The disengagement problem usually begins with the CEO telling human resources to fix it. Unless the CEO or business owner takes charge of engagement, everyone will look over the messenger's shoulders to pick up cues from the top leader. Mo

Fearless Growth : The New Rules to Stay Competitive, Foster Innovation, and Dominate Your Markets

Customer behaviour, business models, technology and regulations are evolving quickly and many of the strategic rules we formerly lived by have become obsolete. To be able to respond quickly and intelligently to the fast pace of change, we need all levels and functions in our businesses to be creative and responsive. We need both courage and speed. FEARLESS GROWTH provides new rules to enable your

Career Press