Career Press
Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.
Lean Brands
There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy - and they're unsure about what exactly to change.LEAN BRANDS provides a lean, agile approach to building global brands, helping you:1. quick
€11.90 excl tax
Lead With Speed
One of the most important questions a leader can ask themselves is: “How do I get my teams, my organization to move faster?”That is the challenge that all leaders face. This challenge grows more intense every day. LEAD WITH SPEED is the answer. This problem of speed is often disguised by other symptoms, such as “my projects cannot make an accurate prediction of when they will be done” or the state
€9.80 excl tax
EVERYBODY HAS A BOOK INSIDE OF THEM
You have undoubtedly read books by many esteemed prolific authors, but have you ever wished you could get inside their minds and learn how to bring out the book inside of YOU?In EVERYBODY HAS A BOOK INSIDE OF THEM, you will do just that. You will learn first-hand from Ann Marie Sabath and her army of author colleagues the answers to the questions you've always wanted to ask about the writing proce
€8.80 excl tax
Mastering fear - harness emotion to achieve excellence in health, work, and
Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes? Based on years of research, MASTERING FEAR answers th
€9.80 excl tax
Hook : How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success
Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth and brand loyalty. THE HOOK gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the w
€9.30 excl tax
Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands
For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.In BRAND SEDUCTION, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds proce
€8.80 excl tax
Leadership Campaign : 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely competitive global battlefields.Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their
€9.30 excl tax
Your Creative Mind : Disrupt Your Thinking, Abandon Your Comfort Zone, Develop Bold New Strategies
Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find its
€8.80 excl tax
Elegant pitch - create a compelling recommendation, build broad support, an
“We're sorry but your recommendation wasn't approved.” We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence. Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face. With multiple stakeholders, constrained budgets and competing agendas, it's difficult to cut through t
€9.50 excl tax
Making money with option strategies - powerful hedging ideas for the seriou
MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio.There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options. None
€12.90 excl tax
Getting To Like : How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to esta
€8.80 excl tax
Negotiating with tough customers - never take no for a final answer and oth
Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation or product, the two most common mist
€8.30 excl tax
Feel rich project - reinventing your understanding of true wealth to find t
Feeling rich is the difference between just existing and being gloriously, deeply, passionately alive, living the very best life you were born to lead. What does feeling rich have to do with actually being rich? Plenty, it turns out. Your beliefs and feelings about money drive how you see yourself and how you define “rich.” THE FEEL RICH PROJECT starts by analysing your specific history with and f
€8.30 excl tax
7 secrtes of persuasion - leading-edge neuromarketing techniques to influen
7 SECRETS OF PERSUASION is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person - a husband, child or boss - or the millions who might purchase an A
€8.80 excl tax
Write better right now - the reluctant writers guide to confident communica
In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. WRITE BETTER RIGHT NOW is the springboard to get you ahead in any job, passion project or situation that requires writing skills. No matter what you are called upon to do - blog posts, speeches, web content, press r
€8.30 excl tax
Zombie business cure - how to refocus your companys identity for more authe
Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners. THE ZOMBIE BUSINESS CURE gets to the heart of many communication p
€8.80 excl tax
Essential social media marketing handbook - a new roadmap for maximizing yo
It's time to take the fear and frustration out of social media.In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage bran
€8.80 excl tax
7 Principles Of Transformational Leadership : Create a Mindset of Passion, Innovation, and Growth
In the world of work, the single greatest asset of successful individuals, teams and organisations is their mindset - what happens in between their ears. It's not the corporate strategy, the sales compensation plan or the market segments they're pursuing. It is what each leader, team member and employee chooses to focus on, to believe and to create for themselves and others. THE 7 PRINCIPLES OF TR
€11.60 excl tax
Thriving in the gig economy - how to capitalize and compete in the new worl
In the last five years, the world of work has changed dramatically. Thanks to technology companies like Uber, Airbnb, TaskRabbit and Instacart, the new “gig economy” seems to constantly be in the news. But most of the media focus is on the low end of the skill spectrum - little attention is being paid to the best-in-class professionals who have chosen an independent path. New digital talent platfo
€8.30 excl tax
Complete Guide To Paying For College : Save Money, Cut Costs, and Get More for Your Education Dollar
College costs are straining every family except the richest. Most financial aid goes to the neediest families. The middle class typically doesn't qualify for need-based financial aid, even though most can't afford to pay cash for college and their salaries haven't allowed them to save enough to cover all costs. If these families are trying to put more than one child through college, the challenges
€8.30 excl tax
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