Career Press
Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.
Lead Inside The Box : How Smart Leaders Guide Their Teams to Exceptional Results
Every employee is different, but, unfortunately, many leaders use a one-size-fits-all approach to leading. In doing so, these, otherwise well-intentioned, leaders are working harder than they should while not getting all they could out of their teams.
LEAD INSIDE THE BOX gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference.
€9.20 excl tax
Breaking through "bitch" - how women can shatter stereotypes and lead fearl
When a man strongly asserts his point of view and autonomy, he is hailed as a strong, competent leader. When a woman exhibits the same executive qualities, she is labeled a brusque, overbearing bitch. This is not really news anymore, is it? Yet these unfair perceptions are a key reason why only five percent of Fortune 500 company CEOs are women.
€8.70 excl tax
Mastering fear - harness emotion to achieve excellence in health, work, and
Achieving and sustaining success is difficult. Why do some people struggle to get started or stay the course? Why do others seem to sabotage their hard-earned victories? What makes some people stumble and fall, when they seem to possess the requisite skills to soar? Most importantly, what can be done to change these patterns and their outcomes?
€8.70 excl tax
Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands
For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.
€9.20 excl tax
Living Proof : Onyx Moonshine's Journey to Revive the American Spirit
LIVING PROOF tells the story of how, in just a few short years, Connecticut natives, Adam and Pete, took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures and challenging the status quo.
€8.70 excl tax
Elephant In The Boardroom : How Leaders Use and Manage Conflict to Reach Greater Levels of Success
“When leaders fail to confront conflict, they become the 'biggest elephant' in the room.”
In a survey of more than 4,000 CEOs, executives and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict.
Yet leaders must realise that every conflict presents an opportunity to reach higher levels of performance.
€10.30 excl tax
Retirement Boom : An All Inclusive Guide to Money, Life, and Health in Your Next Chapter
Baby Boomers are reinventing retirement just as they have so many other aspects of their lives. They will live longer and be healthier than their parents and grandparents and they plan to remain relevant, be fulfilled and leave legacies. Many will continue to work well into their 70s and 80s, some because they want to, others because they need to.
€9.20 excl tax
Dollarlogic - a six-day plan to achieving investment returns by conquering
Risk does not equal reward.
This is the proprietary thesis of DOLLARLOGIC and what separates Martin's message from the rest of the “buy, buy, buy!” investment industry. Risk does not equal reward in relationships, behind the wheel of a car or in any other aspect of life, so why should it in the highly varied and sophisticated world of investing?
€9.20 excl tax
501 ways to roll out the red carpet for your customers - easy-to-implement
It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, recommend and clamour for more. As a leader in your organisation, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so?
€10.30 excl tax
101 smart questions to ask on your interview - completely updated 4th editi
101 SMART QUESTIONS TO ASK ON YOUR INTERVIEW is for every job candidate who thinks the question “Do you have any questions for me?” marks the end of an interview. In Fry's view, it marks the beginning of the last and perhaps most important interview phase, one that's so important that failing to properly prepare for it can undo all the rest of your hard work, including providing great answers to ...
€10.30 excl tax
Visibility marketing - the no-holds-barred truth about what it takes to gra
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.
Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?
Too many in business have failed to recognise the shift that has happened right under their noses.
€8.70 excl tax
Your Creative Mind : Disrupt Your Thinking, Abandon Your Comfort Zone, Develop Bold New Strategies
Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best.
€9.20 excl tax
Elegant pitch - create a compelling recommendation, build broad support, an
“We're sorry but your recommendation wasn't approved.”
We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence.
Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face.
€8.70 excl tax
Making money with option strategies - powerful hedging ideas for the seriou
MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio.
There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options.
€13.50 excl tax
Getting To Like : How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career.
€9.20 excl tax
Body language secrets to win more negotiations - how to read any opponent a
The success of a negotiation is profoundly affected by how well you read body language. How can you learn to read the subtle clues - many lasting a fraction of a second - that your opponent projects? BODY LANGUAGE SECRETS TO WIN MORE NEGOTIATIONS will help you discover what the “other side” is revealing through body language and micro-expressions and how to control your own.
€9.20 excl tax
7 secrtes of persuasion - leading-edge neuromarketing techniques to influen
7 SECRETS OF PERSUASION is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
€9.20 excl tax
Positively resilient - 51/2 secrets to beat stress, overcome obstacles, and
What is resilience? Is it just a fancy way to characterise a hopeful, upbeat personality or a positive spirit of never giving up? In POSITIVELY RESILIENT, Doug Hensch aims to take a different look at what turns out to be a much richer and deeper concept than just bouncing back from adversity.
€8.70 excl tax
Write better right now - the reluctant writers guide to confident communica
In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle.
WRITE BETTER RIGHT NOW is the springboard to get you ahead in any job, passion project or situation that requires writing skills.
€8.70 excl tax
How to protect (or destroy) your reputation online - the essential guide to
With virtually non-existent oversight, the Internet can easily become the judge, jury and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business.
€9.20 excl tax
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