Career Press
Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.
Simple Is The New Smart : 26 Success Strategies to Build Confidence, Inspire Yourself, and Reach Your Ultimate Potential
Whether you are at work or at home, you are probably being asked to do more with less. We often become consumed with what doesn't really matter and spend far too much of our precious time on what doesn't even count. In SIMPLE IS THE NEW SMART, Dr. Rob Fazio shows you how to block out the static so you can turn up the volume on the right information and accelerate your path to success.
€8.20 excl tax
101 smart questions to ask on your interview - completely updated 4th editi
101 SMART QUESTIONS TO ASK ON YOUR INTERVIEW is for every job candidate who thinks the question “Do you have any questions for me?” marks the end of an interview. In Fry's view, it marks the beginning of the last and perhaps most important interview phase, one that's so important that failing to properly prepare for it can undo all the rest of your hard work, including providing great answers to ...
€9.70 excl tax
Visibility marketing - the no-holds-barred truth about what it takes to gra
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.
Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?
Too many in business have failed to recognise the shift that has happened right under their noses.
€8.20 excl tax
Scared Speechless : 9 Ways to Overcome Your Fears and Captivate Your Audience
SCARED SPEECHLESS is written by talent rep and 2015 Oscar® publicist, Steve Rohr and Dr. Shirley Impellizzeri, a clinical psychologist who has appeared on The Doctors, Hollywood Exes, Workout and Dr. Drew.
It really is true: What you say and how you say it speaks volumes about your professional promise and leadership potential.
€8.20 excl tax
Elegant pitch - create a compelling recommendation, build broad support, an
“We're sorry but your recommendation wasn't approved.”
We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence.
Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face.
€8.20 excl tax
Leadership Campaign : 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely competitive global battlefields.
Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world.
€9.20 excl tax
Making money with option strategies - powerful hedging ideas for the seriou
MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio.
There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options.
€12.80 excl tax
Your Creative Mind : Disrupt Your Thinking, Abandon Your Comfort Zone, Develop Bold New Strategies
Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best.
€8.70 excl tax
Getting To Like : How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career.
€8.70 excl tax
Feel rich project - reinventing your understanding of true wealth to find t
Feeling rich is the difference between just existing and being gloriously, deeply, passionately alive, living the very best life you were born to lead.
What does feeling rich have to do with actually being rich? Plenty, it turns out. Your beliefs and feelings about money drive how you see yourself and how you define “rich.
€8.20 excl tax
Negotiating with tough customers - never take no for a final answer and oth
Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn't playing, you aren't either.
€8.20 excl tax
Body language secrets to win more negotiations - how to read any opponent a
The success of a negotiation is profoundly affected by how well you read body language. How can you learn to read the subtle clues - many lasting a fraction of a second - that your opponent projects? BODY LANGUAGE SECRETS TO WIN MORE NEGOTIATIONS will help you discover what the “other side” is revealing through body language and micro-expressions and how to control your own.
€8.70 excl tax
Put Your Intuition To Work : How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions
Business is about making money, but it's, also, about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business—which product to launch, whom to hire, how to spend.
Hard work, analytics, past successes, intelligence and a great business plan aren't enough anymore.
€8.20 excl tax
Write better right now - the reluctant writers guide to confident communica
In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle.
WRITE BETTER RIGHT NOW is the springboard to get you ahead in any job, passion project or situation that requires writing skills.
€8.20 excl tax
7 secrtes of persuasion - leading-edge neuromarketing techniques to influen
7 SECRETS OF PERSUASION is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
€8.70 excl tax
Positively resilient - 51/2 secrets to beat stress, overcome obstacles, and
What is resilience? Is it just a fancy way to characterise a hopeful, upbeat personality or a positive spirit of never giving up? In POSITIVELY RESILIENT, Doug Hensch aims to take a different look at what turns out to be a much richer and deeper concept than just bouncing back from adversity.
€8.20 excl tax
How to protect (or destroy) your reputation online - the essential guide to
With virtually non-existent oversight, the Internet can easily become the judge, jury and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business.
€8.70 excl tax
Customer loyalty loop - the science behind creating great experiences and l
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating “buying loops” that keep your customers coming back for more.
€8.70 excl tax
Sales leaders problem solver - practical solutions to conquer management me
This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas.
Sales leaders (managers, directors and vice presidents) advocate for and, often succeed in, getting sales training for their reps, but when they request sales management training for themselves, the answer ...
€9.20 excl tax
Ultimate startup guide - marketing lessons, war stories, and hard-won advic
Most new businesses fail.
And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors.
So what's the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market?
€8.70 excl tax
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