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Career Press

Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.

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Ultimate startup guide - marketing lessons, war stories, and hard-won advic

Most new businesses fail. And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors. So what's the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market? What are the lessons that first time entrepre

Art of body talk - how to decode gestures, mannerisms, and other non-verbal

Reading body language is a gateway to understanding why people act the way they do. It's not just a matter of understanding their true emotions, but, also, identifying their true motivation. In THE ART OF BODY TALK the authors share their highly successful R.E.A.D. (Review Evaluate Analyze Decide) system of understanding body language, but with a new dimension. They give you the skills to use R.E.

Zombie business cure - how to refocus your companys identity for more authe

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners. THE ZOMBIE BUSINESS CURE gets to the heart of many communication p

Financial Aid Handbook Revised Edition : Getting the Education You Want for the Price You Can Afford

THE FINANCIAL AID HANDBOOK is the only book families need to find the right college at the right price. This completely revised, up-to-date edition builds on the success of the original - the definitive, one-stop guide to the college selection and payment process, covering everything from basic timelines and tuition costs to predicting your scholarship award from colleges and taking ownership of s

Multigenerational sales team - harness the power of new perspectives to sel

A business's greatest asset is its experience combined with the innovative. According to estimates Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X and Boomer preferences will impact their business and personal career

Do It, Mean It, Be It : The Keys to Achieve Success, Happiness and Everything You Deserve at Work and in Life

DO IT, MEAN IT, BE IT shares the secrets of highly successful executives who have both great careers and meaningful personal lives. It is full of inspiring stories, practical exercises and checklists that will help you rapidly start doing well and being more fulfilled at work and home right away. No more procrastinating or complaining. This book is all you need to get started on the road to a happ

Millenial Money Fix : What You Need to Know About Budgeting, Debt, and Finding Financial Freedom

Make no mistake - Millennials matter. They are no longer those darn kids, mere children of the rainmakers and game changers. With Baby Boomers entering retirement, they aren't even kids at all. Their ability to pursue their dreams will drive our economy and their inability to do so could destroy it. In other words, if Millennials have a problem, then everyone has a problem. THE MILLENNIAL MONEY FI

Your Creative Career : Turn Your Passion into a Fulfilling and Financially Rewarding Lifestyle

Anna Sabino is an artist, but certainly not a starving one. She wasn't born into a wealthy family, didn't inherit money from a distant relative and doesn't have a rich husband. But she made it as an entrepreneur, as a single woman and, most importantly, as an artist. In YOUR CREATIVE CAREER, she shows her fellow artists and creatives how to build a business that reflects their talent and true call

Dealing With Difficult Customers : How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers

Whether you're on the frontline or in the boardroom, you're going to encounter demanding, dissatisfied and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up p

Body language sales secrets - how to read prospects and decode subconscious

Ordinary salespeople sell. Extraordinary sales professionals engage. Part of what sets them apart is their ability to understand body language, both their prospect's and their own and use it to their advantage. BODY LANGUAGE SALES SECRETS directly addresses the need of sales professionals to help them:· Baseline their prospects - recognise the body language that says I'm at ease with you right now

Power Of Collaboration : Powerful Insights from Silicon Valley to Successfully Grow Groups, Strengthen Alliances, and Boost Team Potential

To succeed these days your organisation must create amazing results. Your employees and teams may be quite capable of handling their specific areas of focus, but unless you get them to work together, your products, services and profits will suffer. While progress has been made, maximising collaboration is still a challenge for many companies. They need a new approach. Over the last quarter century

Unstoppable organization - empower your people, engage your customers, and

Regardless of the sector your organisation operates within or its size, increasing employee performance, building customer loyalty and growing revenue are likely your top priorities. How can you continually improve your employees' morale and performance in a sustainable way? How can you stay ahead of your customers' ever-changing needs without spending a fortune on technology? How will you survive

From Boardroom To Baby : A Roadmap for Career Women Transitioning to Stay-at-Home Moms

FROM BOARDROOM TO BABY provides emotional encouragement and practical guidance for career women who are opting out of the workforce to stay home with their children. A recent Gallup poll concluded that stay-at-home mums were significantly less likely than working mums to consider their lives “thriving” and experienced higher rates of depression. Even so, millions of mothers are choosing to put the

Madoffs among us - combat the scammers, con artists, and thieves who are pl

Each year many people worldwide are conned out of their money due to fraudulent activity. THE MADOFFS AMONG US shows you in graphic detail why and how people fall prey. Most importantly, it shows you how to easily identify the people who perpetrate these crimes and avoid their deceitful practices. Why do smart people fall for these cons? What are today's most common scams? And how can you avoid be

Make the most of your workday - be more productive, engaged, and satisfied

Even if you don't have your dream job, every day is precious and filled with opportunities. MAKE THE MOST OF YOUR WORKDAY challenges you to actively manage and make the most of workday possibilities and problems. With drive, determination and optimism, it offers solutions to workday predicaments. You can take control - you don't have to wait for leaders, people or circumstances to change. No matte

Ask the right questions, hire the best people

In this completely updated, new edition, the best-selling author of 101 Great Answers to the Toughest Interview Questions and 101 Smart Questions to Ask on Your Interview, takes you step-by-step through the recruitment process. Whether you're replacing an employee who's leaving or creating a new position in your organisation, Ron Fry shows you how to write a concise and accurate job description, i

Introvert's Complete Career Guide

In today's fast-paced, unstable workplace achieving success requires speaking up, promoting oneself and one's ideas and taking initiative. Extroverts, fearless in blowing their own trumpets, naturally thrive in this environment, but, introverts, often, stumble. If you question your ability to perform and succeed in this extroverted work culture, THE INTROVERT'S COMPLETE CAREER GUIDE is ideal for y

Leader Architect

Business books fall into two categories: theory and impractical protocols. Both provide either ideas without applications or applications without proven theoretical frames. They are like concept cars that no one expects to drive to work.THE LEADER ARCHITECT provides the bridge to proven solutions based on sound theory. These solutions are being used successfully by expert leaders at some of the be

What self-made millionaires do that most people dont - 52 ways to create yo

Confucius said that a thousand-mile journey begins with a single step. The same principle applies to becoming a self-made millionaire, except this journey is a little shorter, comprising of just 52 common sense practices. Featuring interviews with a wide-ranging list of self-made millionaires, you will be astonished to see how anyone can achieve this status by creating the right mindset. You will

No Nonsense: Time Management

In today's hurly-burly work environment, many businesspeople find it challenging to avoid distraction, stay focused, use their time and energy to maximum benefit, and gain ground on important goals and outcomes. In short, we are overloaded.NO NONSENSE: TIME MANAGEMENT helps you overcome this feeling of overload and avoid the traps that lead to an unproductive relationship with time. The book offer