Career Press
Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.
Badvertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. How can the ad industry even exist when almost all of the products that it produces fall on a continuum
€10.40 excl tax
Wait, I'M Working With Who?!?
Who hasn't had to deal with a jerk at work? Whether it's a toxic team member who loves nothing more than to suck the life and excitement out of her colleagues, the difficult coworker who isn't happy unless the office is filled with mayhem and drama, or a bad boss who causes his employees to constantly dream of telling him to “Take this job and shove it!”, we've all had to deal with people on the j
€9.60 excl tax
Essential Diversity Mindset
In our divided climate with heightened concerns and emotions over inclusion, racism, and activism, THE ESSENTIAL DIVERSITY MINDSET offers a transformative approach to diversity—as a mindset, not as a formula. Thoughts, feelings, and behaviours (not enforcements, compliances, or statistics) drive diversity outcomes.THE ESSENTIAL DIVERSITY MINDSET provides answers to businesses, organizations, and p
€9.90 excl tax
Secrets Of Power Negotiating - 25th Anniversary Edition
SECRETS OF POWER NEGOTIATING covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of differen
€13.60 excl tax
Exploring The Northern Tradition: A Guide To The Gods, Lore,
Exploring the Northern Tradition is an introduction to the modern reconstruction of the ancient religion of the Germanic and Scandinavian peoples. This religion, called Heathenry, is one of the fastest growing polytheistic religious movements in the United States today. This book provides a thorough guide to the cosmology, values, ethics, and rituals practiced by modern Heathens. It crosses deno
€9.60 excl tax
Lead Inside The Box : How Smart Leaders Guide Their Teams to Exceptional Results
Every employee is different, but, unfortunately, many leaders use a one-size-fits-all approach to leading. In doing so, these, otherwise well-intentioned, leaders are working harder than they should while not getting all they could out of their teams.LEAD INSIDE THE BOX gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference. It tea
€8.90 excl tax
Retirement Boom : An All Inclusive Guide to Money, Life, and Health in Your Next Chapter
Baby Boomers are reinventing retirement just as they have so many other aspects of their lives. They will live longer and be healthier than their parents and grandparents and they plan to remain relevant, be fulfilled and leave legacies. Many will continue to work well into their 70s and 80s, some because they want to, others because they need to. The co-authors of this practical guide are four Bo
€8.90 excl tax
101 smart questions to ask on your interview - completely updated 4th editi
101 SMART QUESTIONS TO ASK ON YOUR INTERVIEW is for every job candidate who thinks the question “Do you have any questions for me?” marks the end of an interview. In Fry's view, it marks the beginning of the last and perhaps most important interview phase, one that's so important that failing to properly prepare for it can undo all the rest of your hard work, including providing great answers to t
€9.90 excl tax
Your Creative Mind : Disrupt Your Thinking, Abandon Your Comfort Zone, Develop Bold New Strategies
Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find its
€8.90 excl tax
Elegant pitch - create a compelling recommendation, build broad support, an
“We're sorry but your recommendation wasn't approved.” We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence. Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face. With multiple stakeholders, constrained budgets and competing agendas, it's difficult to cut through t
€9.60 excl tax
Making money with option strategies - powerful hedging ideas for the seriou
MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio.There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options. None
€13.00 excl tax
Getting To Like : How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success
In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to esta
€8.90 excl tax
Body language secrets to win more negotiations - how to read any opponent a
The success of a negotiation is profoundly affected by how well you read body language. How can you learn to read the subtle clues - many lasting a fraction of a second - that your opponent projects? BODY LANGUAGE SECRETS TO WIN MORE NEGOTIATIONS will help you discover what the “other side” is revealing through body language and micro-expressions and how to control your own. It will help you becom
€8.90 excl tax
7 secrtes of persuasion - leading-edge neuromarketing techniques to influen
7 SECRETS OF PERSUASION is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person - a husband, child or boss - or the millions who might purchase an A
€8.90 excl tax
How to protect (or destroy) your reputation online - the essential guide to
With virtually non-existent oversight, the Internet can easily become the judge, jury and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly yoked to another's misdeeds or are simply the innocent victim of a third-party attack, most of us have no ide
€8.90 excl tax
Customer loyalty loop - the science behind creating great experiences and l
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating “buying loops” that keep your customers coming back for more. THE CUSTOMER LOYALTY LOOP includes proven, science-backed secrets for building legions of l
€8.90 excl tax
Sales leaders problem solver - practical solutions to conquer management me
This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas. Sales leaders (managers, directors and vice presidents) advocate for and, often succeed in, getting sales training for their reps, but when they request sales management training for themselves, the answer is oft
€9.40 excl tax
Profit of kindness - how to influence others, establish trust, and build la
When kindness becomes your primary goal, everything changes: how you look at life, what you get from it and how others interact with and relate to you. THE PROFIT OF KINDNESS will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantial
€8.90 excl tax
Ultimate startup guide - marketing lessons, war stories, and hard-won advic
Most new businesses fail. And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors. So what's the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market? What are the lessons that first time entrepre
€8.90 excl tax
Worry-free mind - train your brain, calm the stress spin cycle, and discove
The brain's superpowers have been discovered by neuroscience. Your genius mind knows how to make your brain dissolve worry and stay in your best internal states longer. The result is a life full of possibility. THE WORRY-FREE MIND shows you how to decipher the architecture of your model of reality, shift it to a newer version and overcome your tendency to worry every day. With the powerful tools i
€10.90 excl tax
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