Career Press
Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.
Customer loyalty loop - the science behind creating great experiences and l
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating “buying loops” that keep your customers coming back for more. THE CUSTOMER LOYALTY LOOP includes proven, science-backed secrets for building legions of l
€8.80 excl tax
Sales leaders problem solver - practical solutions to conquer management me
This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas. Sales leaders (managers, directors and vice presidents) advocate for and, often succeed in, getting sales training for their reps, but when they request sales management training for themselves, the answer is oft
€9.30 excl tax
Profit of kindness - how to influence others, establish trust, and build la
When kindness becomes your primary goal, everything changes: how you look at life, what you get from it and how others interact with and relate to you. THE PROFIT OF KINDNESS will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantial
€8.80 excl tax
Ultimate startup guide - marketing lessons, war stories, and hard-won advic
Most new businesses fail. And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors. So what's the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market? What are the lessons that first time entrepre
€8.80 excl tax
Zombie business cure - how to refocus your companys identity for more authe
Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners. THE ZOMBIE BUSINESS CURE gets to the heart of many communication p
€8.80 excl tax
Financial Aid Handbook Revised Edition : Getting the Education You Want for the Price You Can Afford
THE FINANCIAL AID HANDBOOK is the only book families need to find the right college at the right price. This completely revised, up-to-date edition builds on the success of the original - the definitive, one-stop guide to the college selection and payment process, covering everything from basic timelines and tuition costs to predicting your scholarship award from colleges and taking ownership of s
€9.30 excl tax
Dont retire broke - an indispensable guide to tax-efficient retirement plan
Retirement planning was simple and predictable 40 years ago. All you needed was your company pension, personal savings and state pension. Those days are long gone. Most public pensions are underfunded and private companies can't get rid of them fast enough. The government is struggling to support the state pension. And most people haven't saved even a fraction of what they should. Retiring comfort
€9.30 excl tax
Probelm solved - a powerful system for making complex decisions with confid
“Einhorn shows how good decision-making is part imagination and part science. This excellent book shows how the science of decision-making can be applied and therefore the outcome made better.” —Tony Blair It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel
€8.80 excl tax
Slash Your Retirement Risk : How to Make Your Money Last with a Simple, Safe, and Secure Investment Plan
When it comes to retirement investing, too much emphasis today is on investments returns which often come at the expense of income dependability and peace of mind. SLASH YOUR RETIREMENT RISK redefines how to invest for retirement to maximise your reliable income and stabilise your financial future.Rather than the typical approach to portfolio management - focusing on returns and ignoring dramatic
€8.80 excl tax
Get a grip on your grammar - 250 writing and editing reminders for the curi
Just as we should think before we speak, we need to think before we write. Most of us are not poets or novelists, but we are all writers. We email, text and post; we craft memos and reports, menus and outdoor signage, birthday cards and sticky notes on the fridge. GET A GRIP ON YOUR GRAMMAR is a grammar book for those who hate grammar books, a writing resource filled with quick answers and a playf
€7.80 excl tax
Essential social media marketing handbook - a new roadmap for maximizing yo
It's time to take the fear and frustration out of social media.In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage bran
€8.80 excl tax
Thriving in the gig economy - how to capitalize and compete in the new worl
In the last five years, the world of work has changed dramatically. Thanks to technology companies like Uber, Airbnb, TaskRabbit and Instacart, the new “gig economy” seems to constantly be in the news. But most of the media focus is on the low end of the skill spectrum - little attention is being paid to the best-in-class professionals who have chosen an independent path. New digital talent platfo
€8.30 excl tax
Unstoppable organization - empower your people, engage your customers, and
Regardless of the sector your organisation operates within or its size, increasing employee performance, building customer loyalty and growing revenue are likely your top priorities. How can you continually improve your employees' morale and performance in a sustainable way? How can you stay ahead of your customers' ever-changing needs without spending a fortune on technology? How will you survive
€8.80 excl tax
From Boardroom To Baby : A Roadmap for Career Women Transitioning to Stay-at-Home Moms
FROM BOARDROOM TO BABY provides emotional encouragement and practical guidance for career women who are opting out of the workforce to stay home with their children. A recent Gallup poll concluded that stay-at-home mums were significantly less likely than working mums to consider their lives “thriving” and experienced higher rates of depression. Even so, millions of mothers are choosing to put the
€8.30 excl tax
Madoffs among us - combat the scammers, con artists, and thieves who are pl
Each year many people worldwide are conned out of their money due to fraudulent activity. THE MADOFFS AMONG US shows you in graphic detail why and how people fall prey. Most importantly, it shows you how to easily identify the people who perpetrate these crimes and avoid their deceitful practices. Why do smart people fall for these cons? What are today's most common scams? And how can you avoid be
€8.30 excl tax
Ask the right questions, hire the best people
In this completely updated, new edition, the best-selling author of 101 Great Answers to the Toughest Interview Questions and 101 Smart Questions to Ask on Your Interview, takes you step-by-step through the recruitment process. Whether you're replacing an employee who's leaving or creating a new position in your organisation, Ron Fry shows you how to write a concise and accurate job description, i
€8.30 excl tax
How To Listen And How To Be Heard
Too often, people avoid difficult conversations; but these discussions often need to happen to bring people together so we can all succeed.There's no denying that our workplaces are more diverse than ever. Age, race, gender—there are so many different perspectives and experiences being brought to the table. And the best employees and leaders know that harnessing the power of these differences will
€9.30 excl tax
Lead With Speed
One of the most important questions a leader can ask themselves is: “How do I get my teams, my organization to move faster?”That is the challenge that all leaders face. This challenge grows more intense every day. LEAD WITH SPEED is the answer. This problem of speed is often disguised by other symptoms, such as “my projects cannot make an accurate prediction of when they will be done” or the state
€9.80 excl tax
Small Data, Big Disruptions
An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties?SMALL DATA, BIG DISRUPTIONS presents a tool kit to foresee coming changes:· Understand why big data will not help you with understanding tomorrow's
€12.90 excl tax
Job Search Bloopers : Every Mistake You Can Make on the Road to Career Suicide...and How to Avoid Them
You've been told, “Learn from your mistakes.” But why? You don't have to waste your time or energy in missing out on the job of your dreams while learning as you go!In JOB SEARCH BLOOPERS you'll peek into the lives of job seekers as they share their sometimes hilarious and, all-too-often, horrendous career blunders. With each story you'll also gain practical and easily applicable real-world advice
€8.30 excl tax
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