Career Press
Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.
Unfiltered Marketing
You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.
As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams.
€10.20 excl tax
No Nonsense: Attract New Customers
For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. NO NONSENSE: ATTRACT NEW CUSTOMERS takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost!
NO NONSENSE: ...
€7.60 excl tax
No Nonsense: Inspire Your Staff
For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches.
€7.60 excl tax
When Bad Teams Happen To Good People
Why do some team members not get along? What is the best way to get new teams and ad-hoc teams to maximize their performance in the least amount of time? How can meetings be designed to achieve useful outcomes?
Teams are the source of problem-solving and innovation that today's organizations need to survive and thrive in an increasingly complex and challenging marketplace.
€10.20 excl tax
Management Productivity Multipliers
In his work consulting to major corporations for more than thirty years, Gerald Kraines consistently hears that 60–70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results.
€10.20 excl tax
Badvertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.
€10.20 excl tax
Wait, I'M Working With Who?!?
Who hasn't had to deal with a jerk at work? Whether it's a toxic team member who loves nothing more than to suck the life and excitement out of her colleagues, the difficult coworker who isn't happy unless the office is filled with mayhem and drama, or a bad boss who causes his employees to constantly dream of telling him to “Take this job and shove it!
€8.10 excl tax
Essential Diversity Mindset
In our divided climate with heightened concerns and emotions over inclusion, racism, and activism, THE ESSENTIAL DIVERSITY MINDSET offers a transformative approach to diversity—as a mindset, not as a formula. Thoughts, feelings, and behaviours (not enforcements, compliances, or statistics) drive diversity outcomes.
€9.60 excl tax
Small Data, Big Disruptions
An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties?
SMALL DATA, BIG DISRUPTIONS presents a tool kit to foresee coming changes: ...
€12.70 excl tax
Secrets Of Power Negotiating - 25th Anniversary Edition
SECRETS OF POWER NEGOTIATING covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of ...
€11.70 excl tax
Leader Mentoring : Find, Inspire, and Cultivate Great Leaders
Mentoring differs from instruction, teaching and coaching in that it emphasizes not talents and skills used in executing a project, but the qualities and values of life that are needed to sustain oneself in the creative endeavour. In LEADER MENTORING, Shenkman makes the case for leader mentoring. “No mentors, no leaders,” he says.
€9.10 excl tax
Customer Service In An Instant : 60 Ways to Win Customers and Keep Them Coming Back
The In An Instant series is a new brand of user-friendly, engaging, and practical reference guides on core business topics, which capitalises on the authors' extensive experience and knowledge, as well as interviews they have conducted with leading business experts.
€7.10 excl tax
Make Meetings Matter
Meetings should drive results. Instead they drive most people crazy! MAKE MEETINGS MATTER will help you rethink the role of meetings in your organisation and enable you to:
· Reinvent meetings to get more done, minimise time spent and maximise productivity.
· Avoid unnecessary and useless meetings.
· Keep participants engaged and energised.
· Keep the agenda on track.
· Leverage technology.
€8.60 excl tax
Job Search Bloopers : Every Mistake You Can Make on the Road to Career Suicide...and How to Avoid Them
You've been told, “Learn from your mistakes.” But why? You don't have to waste your time or energy in missing out on the job of your dreams while learning as you go!
In JOB SEARCH BLOOPERS you'll peek into the lives of job seekers as they share their sometimes hilarious and, all-too-often, horrendous career blunders.
€8.10 excl tax
E-Mail In An Instant : 60 Ways to Communicate With Style and Impact
Surveys show that people in corporations receive an average of 175 messages per day. Topping the list is e-mail, surpassing voice mail, faxes and telephone messages as the most frequent type of message received.
€6.10 excl tax
6 Steps To Free Publicity
Want the world to know who you are, what your company offers or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary person to use publicity to spread the word.
€8.10 excl tax
Battling Big Box : How Nimble Niche Companies Can Outmaneuver Giant Competitors
Turning any small business into a success is tough. Doing so in a market crowded with national and global sized competitors seems challenging, to put it kindly. Yet the millions of small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalise on the agility their small size affords them.
€8.10 excl tax
151 Quick Ideas To Improve Your People Skills
Do you work with other people? Fellow employees; your boss; customers; buyers; colleagues? Of course, we all work in organisations comprised of people. People with whom we must have strong, positive relationships in order to ensure our own success as well as the organisation's.
Do we get any training or education on this key skill at our companies? Rarely.
€7.60 excl tax
Capitalizing On Kindness : Why 21st Century Professionals Need to Be Nice
To be successful in the 21st century global marketplace you need many things - determination, well-articulated goals and a bit of luck. But more than anything else, you need kindness. Kindness becomes the key business asset when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful.
€9.10 excl tax
Why Customers Really Buy : Uncovering the Emotional Triggers That Drive Sales
The motivations customers act on are seldom logical, predictable or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organisations must go about understanding their customers.
€8.60 excl tax
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- 30 years in the business
- 15000+ products in stock
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