In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.
Product details
| Attribute name |
Attribute value |
|
Author
|
Dan Ariely |
|
Dimensions
|
129 x 198 x 25 mm |
|
Imprint
|
HarperCollins |
|
ISBN
|
9780007256532 |
|
Language
|
English |
|
Media type
|
Paperback |
|
Original title
|
Predictably Irrational |
|
Page count
|
353 |
|
Product no
|
9780007256532 |
|
Publish date
|
2009-03-05 |
|
Publisher
|
HarperCollins UK Publishers |
|
RRP List price
|
10.99 GBP |
|
Weight
|
274 g |