We all know the publishing world has changed. An explosion in printed book, e-books and self-publishing has contributed to more new titles coming to market than ever before. With so much happening, how does an author stand out from the crowd? Not to mention make a profit. THINK LIKE A PUBLISHER is the one-stop guide to understanding the book business and the necessary steps to becoming a successful author in today's rapidly changing publishing world. Written by Randy Davila, President of Hampton Roads Publishing and Hierophant Publishing, THINK LIKE A PUBLISHER explains the basics of publishing industry in clear and concise language, including what publishers (and readers!) look for in a manuscript, the importance of a good editor and how to find one, author platform building and marketing strategies and even how to find the right self-publisher for your manuscript. THINK LIKE A PUBLISHER offers a chance for every author to get inside a publisher's head to not only increase your chances of being published by a traditional publishing house, but, more importantly, it will teach you how to promote your own book and create a successful “author business model.”