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The Playbook
Sorry - this product is no longer available
The Playbook
Sorry - this product is no longer available
The Playbook
Author:
Jennifer Jacquet
RRP: $28.00 ≈ €26.57
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Publisher:
Penguin Random House USA
ISBN:
9781101871010
From an astute observer of business behavior and expert in climate denial comes a thought-provoking explanation of how corporations delay, distract, and deflect blame and spread disinformation surrounding health issues, pollution, and climate change.
“Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.” —Brian Eno
Are you a corporation out to make your fortune at any cost? Are you worried about “facts” and “experts” getting in the way of your profits? Do you wish you could make scientists, journalists, and anyone who asks questions about your suspect business practices disappear? Now you can.
Whether you are selling tobacco, dealing in oil, or pushing pharmaceuticals, denying climate change or exploiting workers,
The Playbook
is here to help you obfuscate your way to what you want.
Including how to:
Massage the statistics to suit
your
needs. Or, even better, fund studies to make up some new ones
Attract and cultivate university professors who have an axe to grind and are short of cash
Make your problem somebody else’s problem—ideally the government’s
Remember: Tame journalists, PR firms, think tanks, lawyers, and threats of physical violence are your friends!
Follow these rules and you are guaranteed to make a killing. It’s economic sense, after all.
Product details
Attribute name
Attribute value
Author
Jennifer Jacquet
Dimensions
146 x 217 x 23 mm
Imprint
Pantheon
ISBN
9781101871010
Language
English
Media type
Hardback
Original title
The Playbook
Page count
240
Product no
9781101871010
Publish date
2022-07-12
Publisher
Penguin Random House US
RRP List price
28.00 USD
Weight
386 g