Economics and Business

Now in its 5th edition, Shiphandling for the Mariner is the classic and definitive text on the art of practical shiphandling skills for large, modern commercial vessels. Written by a father and son team of pilots, along with contributions from other expert pilots and shipmasters, this compendium follows a nontechnical format that stresses maneuvers used routinely in the field.

Since the Titanic disaster of 1912, the horrors of major maritime casualties have prompted international conventions and domestic legislation, but the link between events and outcomes (which are often separated by many years) is rarely understood by those working in the maritime industry.

This fascinating, detailed book provides a sweeping survey of the hats produced by the company whose name is synonymous with cowboys and the Wild West. Surprisingly, though, the John B. Stetson Company was based in Philadelphia and produced all manner of headwear.

During the middle of the 20th century, neon signs turned North America's roadside into a luminous wonderland. The most compelling signs were figural: imaginative, cartoon drawings in light. These unforgettable depictions of exploding bowling pins, crashing cars, baton twirling majorettes, and lassoing cowboys were the fodder for legend and lore.

As one of the oldest costume jewelry companies still in existence, Monet has, for almost 70 years, made jewelry that cannot be surpassed for its quality, craftsmanship, and audacious design. Monet: The Master Jewelers is a long overdue, in-depth look at this innovative and enduring company.

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas-entrepreneurs, teachers, politicians, and journalists-struggle to make them "stick." In Made to Stick, Chip and Dan Heath reveal the anat

Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens?

Motivation is the single most important management strategy you will ever need to ensure your personal, professional and organizational success. And 1,001 WAYS TO INSPIRE shows you how to re-apply motivation in everything you do.

Go ahead -- get inspired by all those books the celebrity CEOs. Then read CEO Logic and learn why what they've done works. You'll discover the habits of mind shared by all successful managers -- the ability to think clearly, to perceive the fundamental management issues that underlie even the most complex business decisions.

Collections Made Easy was written to help businesses like yours stay in business and gain control of their receivables. It helps you overcome your reluctance to make collection calls and keep better track of who pays when.