Economics and Business

7 SECRETS OF PERSUASION is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person - a husband, child or boss - or the millions who might purchase an A

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating “buying loops” that keep your customers coming back for more. THE CUSTOMER LOYALTY LOOP includes proven, science-backed secrets for building legions of l

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it and how others interact with and relate to you. THE PROFIT OF KINDNESS will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantial

A business's greatest asset is its experience combined with the innovative. According to estimates Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X and Boomer preferences will impact their business and personal career

“Einhorn shows how good decision-making is part imagination and part science. This excellent book shows how the science of decision-making can be applied and therefore the outcome made better.” —Tony Blair It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel

In this completely updated, new edition, the best-selling author of 101 Great Answers to the Toughest Interview Questions and 101 Smart Questions to Ask on Your Interview, takes you step-by-step through the recruitment process. Whether you're replacing an employee who's leaving or creating a new position in your organisation, Ron Fry shows you how to write a concise and accurate job description, i

Employee motivation has been consistently cited as a top and growing priority by CEOs, managers and human resources leaders across the world. This new title from best-selling author, Dr. Bob Nelson, will help move any organisation from just measuring the need to engage employees to actually changing management behaviour which will, in turn, lead to a stronger culture of motivation. Your organisati

This definitive biography of Anna Wintour chronicles the steep climb of an ambitious young woman who would, with singular and legendary focus, become the most powerful woman in media.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?Using a unique Rule of 30 approach, 30 DAYS TO SOCIAL MEDIA SUCCESS is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with practical and workable tips and proven techniques you can use righ

Life is a contact sport and no one knows that better than Eve Wright, a dynamic professional sports executive, entrepreneur and mother. But as our world grows increasingly complex, competitive and confusing, life becomes less about the luxury of doing what we want and the necessity of doing what we must.But it doesn't have to be that way. LIFE AT THE SPEED OF PASSION will revolutionise the way you

As companies expand and grow, the skills that led to their success often won't sustain further development in a more complex, high-stakes environment. Yet few resources exist to help them. They frequently flounder in their attempts to create a competitive strategy, work with the board and keep other talented executives, managers and employees on board, all while endeavouring to navigate the turbul

The inspirational last book from the legendary Stephen R. Covey, internationally bestselling author of The 7 Habits of Highly Effective People

A revelatory new book about a controversial company and its outspoken CEO

A practical guide to dealing with everyday problems using Stoic principles.

You already know that books are a valuable resource for learning new skills and gaining better insights in all aspects of your life. The challenge is sorting through the thousands of titles published each year and knowing if a particular book will help you. 100 Best Books for Work and Life is the solution to that problem. The selections in 100 Best Books were chosen by twenty-year publishing vet

A thousand years of history and contemporary evidence make one thing clear. Progress is not automatic but depends on the choices we make about technology. New ways of organizing production and communication can either serve the narrow interests of an elite or become the foundation for widespread prosperity. Much of the wealth generated by agricultural advances during the European Middle Ages wa

The ultimate celebration of the joy and power of clothes, featuring pieces from Charlotte Tilbury, Stanley Tucci, Zadie Smith, Bella Freud, Chloe Sevigny, Rachel Weisz and Eunice Olumide, curated by legendary stylist, Bay Garnett.

A medical crime story, in the vein of Empire of Pain and Bad Blood, concerned with fentanyl and drawing back the curtains in exposing the on-the-ground tactics employed in pharmaceutical sales.

'A riveting trip down the corridors of Soviet deception' Sunday Telegraph (Five-Star Review)

'Philps' book vindicates the value of truth' Washington Post

'Philps has an eye for detail and a heart for those left behind' The Times

'A tale of intrigue and suppression' The New York Times

'A comp

A concise, readable and revelatory biography of the most powerful man in the world.