The house looked right, felt right to Dr Louis Creed.Rambling, old, unsmart and comfortable.Surely a safe place. Not a place to seep into your dreams, to wake you, sweating with fear and foreboding.
'Turn off the television - in fact, why don't you turn off all the lights except for the one over your favourite chair? - and we'll talk about vampires here in the dim.
I think I can make you believe in them.
'Stephen King, from the Introduction.
Hodder are boosting Stephen King's backlist with new covers, new author branding and a marketing campaign which directs readers to the right King title for them.
King's bestselling book ON WRITING - 'part biography, part collection of tips for the aspiring writer' (Guardian) - will receive a huge marketing boost, alongside the October titles being reissued with new covers, as part of Hodder's campaign to wake up the old reader and shake up the new.
Entertaining non-fiction from the number one bestselling writer now reissued with a new cover in B format and supported by a marketing campaign for King's entire back catalogue.
Hodder are reissuing and rejacketting all seven volumes in Stephen King's epic, fantasy series The Dark Tower in anticipation of the brand new Dark Tower novel, THE WIND THROUGH THE KEYHOLE, coming in April 2012.