Economics and Business

Collections Made Easy was written to help businesses like yours stay in business and gain control of their receivables. It helps you overcome your reluctance to make collection calls and keep better track of who pays when.

Thanks to e-mail, voice mail, cell phones, pagers, and the ever-expanding Web, we live in an age of information overload. Although all of these wonders were designed to make communication easier and faster, speed and efficiency have come with a price. Clear business writing has never been more difficult or stressful. Writers are expected to respond quickly to an endless flow of e-mail messages.

This book will empower sales professionals to dramatically improve their sales effectiveness, and to close more sales with less effort. Simply put, it will make its readers more successful and it will help them make more money. It features the many powerful new sales and marketing techniques that have been developed in the last decade. There is no theory in this book.

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions.

Here is the ideal financial resource for students, recent graduates, newlyweds, young professionals, single parents, the recently divorced, recent retirees, and anyone seeking to take charge of their finances. If most or all of your paycheck seems to disappear by the time your monthly expenses are paid or you are in serious debt this book will help you.

What if every corporation in the world devoted one percent of its revenues, one percent of its employees' time, and one percent of its stock to the communities it serves? What would happen? It would change the world.