Economics and Business

Turning any small business into a success is tough. Doing so in a market crowded with national and global sized competitors seems challenging, to put it kindly. Yet the millions of small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalise on the agility their small size affords them.

Do you work with other people? Fellow employees; your boss; customers; buyers; colleagues? Of course, we all work in organisations comprised of people. People with whom we must have strong, positive relationships in order to ensure our own success as well as the organisation's. Do we get any training or education on this key skill at our companies? Rarely.

To be successful in the 21st century global marketplace you need many things - determination, well-articulated goals and a bit of luck. But more than anything else, you need kindness. Kindness becomes the key business asset when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful.

The motivations customers act on are seldom logical, predictable or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organisations must go about understanding their customers.

BUSINESS REPORTS FOR BUSY PEOPLE is a handy, quick-reference guide that describes how to write the most common types of business reports and provides a wide range of samples and templates that can be used to produce professional-looking, clear and concise reports. Business is about decisions.

Climate change. Energy security. Water shortages. These perils affect our world and ??increasingly ??the ability of businesses to operate profitably. In the face of soaring energy prices and decreasing inventories of natural resources, larger businesses are taking steps to control their costs.

Traditional ways of motivating a sales force have included money, incentives, contests and even turnover (regardless of performance). While it's true being a sales professional is not for everyone, there is a way to identify, build and retain a top-notch motivated sales force. The trick is to build and keep a sales team that delivers sustainable results.

THE WILD IDEA CLUB will help you get there, by providing managers with an easy, step-by-step approach that harnesses the collective genius of their people to drive innovation, improve efficiency and increase morale.

Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content.

Are you a staff member, a board member or a volunteer of a faith-based, human service, arts or other nonprofit organization that needs additional funds to accomplish its mission? Are there not enough hours in the day to raise the funds your agency needs? Do your colleagues not have the expertise or interest to raise the cash needed?

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day.

Make your job easier. Get the inside scoop on the secrets of success that motivate teams to top performance. In the matrix of workplace roles and responsibilities, managers are pivotal to corporate success. Yet a manager is often the unsung hero who must adapt to demands from all sides - and do so with little or no training and without mentorship for the role.

Business growth requires more than a business plan and a dream. You must utilise many tools and techniques to take your company to the next level. LEAP! 101 Ways To Grow Your Business is loaded with practical strategies that you can use based on your business-growth goals and the distinct needs of your company. LEAP!

As the world's economies continue to melt down, Dr. Goldsmith gives us the information we need to help make it through this difficult and scary time. Anyone who wants to keep his or her job - and any leader who wants to keep his or her company afloat - needs to learn how to deal with and utilise the power of emotions.

The more virtual your business, the more flexible the hours, the lower the overhead and the greater the profit potential. YOUR VIRTUAL SUCCESS will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits or an independent professional in any service business.

Since the Titanic disaster of 1912, the horrors of major maritime casualties have prompted international conventions and domestic legislation, but the link between events and outcomes (which are often separated by many years) is rarely understood by those working in the maritime industry.

The role of the sun, planets and stars and their influence on global markets is intriguing to traders and investors alike. Christeen Skinner's research shows very definite links between major stock market movements and the position of the planets. This book will be of interest to those with little understanding of astrology as well as those well-versed in the subject.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out.

There are millions of women-owned businesses; they account for trillions in revenue and employ nearly 8 million people. Women are starting businesses at a rate twice that of men. Most of these women are, also, mums. What does it take to be successful as both a mum and as an entrepreneur?