Economics and Business

For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.In BRAND SEDUCTION, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds proce

“When leaders fail to confront conflict, they become the 'biggest elephant' in the room.” In a survey of more than 4,000 CEOs, executives and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realise that every conflict presents an opportunity to reach higher levels of performance. In THE ELEPHANT IN THE BOARDROOM, award-winning l

Whether you are at work or at home, you are probably being asked to do more with less. We often become consumed with what doesn't really matter and spend far too much of our precious time on what doesn't even count. In SIMPLE IS THE NEW SMART, Dr. Rob Fazio shows you how to block out the static so you can turn up the volume on the right information and accelerate your path to success. In an engagi

THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely competitive global battlefields.Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it and how others interact with and relate to you. THE PROFIT OF KINDNESS will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantial

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners. THE ZOMBIE BUSINESS CURE gets to the heart of many communication p

Master negotiator, Roger Dawson, turns his attention to the person on the other side of the desk - the salesperson who's trying to close a deal with the most favourable terms.The goal of most negotiations is to create a win-win situation. Imagine if you could win every negotiation and leave the other person feeling like he or she has won too? This book teaches you how to be the power sales negotia

THEY DON'T TEACH CORPORATE IN COLLEGE has resonated with hundreds of thousands of readers and is currently used as a text in corporations and universities across the country. Streamlined and made more accessible for the current generation of twenty-somethings, this new edition is for those that want to make a difference right now but lack some of the core skills to make it happen. Learn how to:· M

Finding the right talent is hard. Finding the right talent that will prosper and stay is even harder. Business growth is being stifled and fields of office cubicles remain empty due to the fierce competition for talent today with job openings having recently surged to a record high.EVERGREEN TALENT will show you how to attract, find and keep employees for the long-term. What many organisation lead

Too often, people avoid difficult conversations; but these discussions often need to happen to bring people together so we can all succeed.There's no denying that our workplaces are more diverse than ever. Age, race, gender—there are so many different perspectives and experiences being brought to the table. And the best employees and leaders know that harnessing the power of these differences will

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioural economics studies show that such disasters stem from poor decisions due to our faulty mental patterns - what scholars call “cognitive biases” - and are preventable. Unfortunately, the typical advice for

There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy - and they're unsure about what exactly to change.LEAN BRANDS provides a lean, agile approach to building global brands, helping you:1. quick

One of the most important questions a leader can ask themselves is: “How do I get my teams, my organization to move faster?”That is the challenge that all leaders face. This challenge grows more intense every day. LEAD WITH SPEED is the answer. This problem of speed is often disguised by other symptoms, such as “my projects cannot make an accurate prediction of when they will be done” or the state

WAIT, I'M THE BOSS?!? is chock-full of useful information, tips and checklists that can be used by anyone who aspires to become a skilled manager. While it's written with the new manager in mind, it can, also, serve as a useful refresher for any manager, no matter how experienced he or she may be. With this book in their hands, new managers will always know where they are going - no matter where t

In today's hurly-burly work environment, many businesspeople find it challenging to avoid distraction, stay focused, use their time and energy to maximum benefit, and gain ground on important goals and outcomes. In short, we are overloaded.NO NONSENSE: TIME MANAGEMENT helps you overcome this feeling of overload and avoid the traps that lead to an unproductive relationship with time. The book offer

SECRETS OF POWER NEGOTIATING covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of differen

Despite being written so long ago, the theories expressed within The Art of War are still considered shrewd and penetrating, and are used today as a source of insight into office politics, business management and corporate strategy. The lessons in the text can be applied to many areas of life.

An unseen hand tugs at your braid. You find an old box with only a tangled mess of dark hair inside. You open a door in your home only to witness a river of curls slinking away, an ominous lump at its heart. Ogushi preys on the unprepared. Before it's too late, tune into PTSD Radio. These episodes and more await in this acclaimed horror series, coming to print after a successful digital run in dou

A brilliantly insightful and all-encompassing guide about marketing in the internet age,
written by the CMO of META, Alex Schultz. Featuring the key pillars of internet marketing
strategy, as well as detailed examples and examination of data analytics, SEO and much
more.

A new history of the world's oldest asset and how it determines our fortunes today.