Economics and Business

Do you feel like everyone around you is getting ahead while you're stuck in the same old rut? And do you blame everyone and everything for your situation - except yourself? Many of us walk around engaging in negative behaviour and mindsets, and don't even realise we're doing it. Every day, people work harder and harder to get - nowhere. It's time to stop being second-rate; it's time to be great! W

Play is an essential, necessary and natural human activity... and it's for adults and companies too. Play is an immersive process that allows us to ask “What if?” - to break free of the strictures that limit creativity and satisfaction. It is not about reverting to childhood, but a way to use the processes that came naturally to us as children but have been trained out of us, labelled as inappropr

Somewhere between self-help and self-promotion lies self-awareness and advancement. YOUR ULTIMATE SUCCESS PLAN is a book that provides surprisingly easy-to-apply business strategies in an approachable, actionable, authentic way and encourages you to find your voice and realise your potential. The characters you will meet in each chapter of this book are easy to relate to - professional women and m

How do you take an underperforming unit - team, department, office or company - that has run aground and get it moving forward? In ALL HANDS ON DECK, Peter J. Boni shows any leader or aspiring leader exactly what to do. Following his advice, recognition and rewards come quickly. It even allows leaders without an MBA or Oxbridge education to leapfrog over those who have superior credentials or stro

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just on

Every employee is different, but, unfortunately, many leaders use a one-size-fits-all approach to leading. In doing so, these, otherwise well-intentioned, leaders are working harder than they should while not getting all they could out of their teams.LEAD INSIDE THE BOX gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference. It tea

For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.In BRAND SEDUCTION, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds proce

“When leaders fail to confront conflict, they become the 'biggest elephant' in the room.” In a survey of more than 4,000 CEOs, executives and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realise that every conflict presents an opportunity to reach higher levels of performance. In THE ELEPHANT IN THE BOARDROOM, award-winning l

It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, recommend and clamour for more. As a leader in your organisation, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so? 501 WAYS TO ROLL OUT TH

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognise the shift that has happened right under their noses. It's not so much that people have changed, it's t

“We're sorry but your recommendation wasn't approved.” We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence. Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face. With multiple stakeholders, constrained budgets and competing agendas, it's difficult to cut through t

MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio.There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options. None

In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to esta

Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation or product, the two most common mist

Business is about making money, but it's, also, about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business—which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence and a great business plan aren't enough anymore. Many of

The success of a negotiation is profoundly affected by how well you read body language. How can you learn to read the subtle clues - many lasting a fraction of a second - that your opponent projects? BODY LANGUAGE SECRETS TO WIN MORE NEGOTIATIONS will help you discover what the “other side” is revealing through body language and micro-expressions and how to control your own. It will help you becom

7 SECRETS OF PERSUASION is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person - a husband, child or boss - or the millions who might purchase an A

In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. WRITE BETTER RIGHT NOW is the springboard to get you ahead in any job, passion project or situation that requires writing skills. No matter what you are called upon to do - blog posts, speeches, web content, press r

With virtually non-existent oversight, the Internet can easily become the judge, jury and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly yoked to another's misdeeds or are simply the innocent victim of a third-party attack, most of us have no ide

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating “buying loops” that keep your customers coming back for more. THE CUSTOMER LOYALTY LOOP includes proven, science-backed secrets for building legions of l