Economics and Business

There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy - and they're unsure about what exactly to change. LEAN BRANDS provides a lean, agile approach to building global brands, helping you: 1.

One of the most important questions a leader can ask themselves is: “How do I get my teams, my organization to move faster?” That is the challenge that all leaders face. This challenge grows more intense every day. LEAD WITH SPEED is the answer.

In today's hurly-burly work environment, many businesspeople find it challenging to avoid distraction, stay focused, use their time and energy to maximum benefit, and gain ground on important goals and outcomes. In short, we are overloaded. NO NONSENSE: TIME MANAGEMENT helps you overcome this feeling of overload and avoid the traps that lead to an unproductive relationship with time.

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams.

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. NO NONSENSE: ATTRACT NEW CUSTOMERS takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! NO NONSENSE: ...

For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches.

Why do some team members not get along? What is the best way to get new teams and ad-hoc teams to maximize their performance in the least amount of time? How can meetings be designed to achieve useful outcomes? Teams are the source of problem-solving and innovation that today's organizations need to survive and thrive in an increasingly complex and challenging marketplace.

In his work consulting to major corporations for more than thirty years, Gerald Kraines consistently hears that 60–70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results.

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.

Who hasn't had to deal with a jerk at work? Whether it's a toxic team member who loves nothing more than to suck the life and excitement out of her colleagues, the difficult coworker who isn't happy unless the office is filled with mayhem and drama, or a bad boss who causes his employees to constantly dream of telling him to “Take this job and shove it!

In our divided climate with heightened concerns and emotions over inclusion, racism, and activism, THE ESSENTIAL DIVERSITY MINDSET offers a transformative approach to diversity—as a mindset, not as a formula. Thoughts, feelings, and behaviours (not enforcements, compliances, or statistics) drive diversity outcomes.

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties? SMALL DATA, BIG DISRUPTIONS presents a tool kit to foresee coming changes: ...

SECRETS OF POWER NEGOTIATING covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of ...

Mentoring differs from instruction, teaching and coaching in that it emphasizes not talents and skills used in executing a project, but the qualities and values of life that are needed to sustain oneself in the creative endeavour. In LEADER MENTORING, Shenkman makes the case for leader mentoring. “No mentors, no leaders,” he says.

The In An Instant series is a new brand of user-friendly, engaging, and practical reference guides on core business topics, which capitalises on the authors' extensive experience and knowledge, as well as interviews they have conducted with leading business experts.

Meetings should drive results. Instead they drive most people crazy! MAKE MEETINGS MATTER will help you rethink the role of meetings in your organisation and enable you to: · Reinvent meetings to get more done, minimise time spent and maximise productivity. · Avoid unnecessary and useless meetings. · Keep participants engaged and energised. · Keep the agenda on track. · Leverage technology.

Want the world to know who you are, what your company offers or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary person to use publicity to spread the word.

Turning any small business into a success is tough. Doing so in a market crowded with national and global sized competitors seems challenging, to put it kindly. Yet the millions of small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalise on the agility their small size affords them.

Do you work with other people? Fellow employees; your boss; customers; buyers; colleagues? Of course, we all work in organisations comprised of people. People with whom we must have strong, positive relationships in order to ensure our own success as well as the organisation's. Do we get any training or education on this key skill at our companies? Rarely.

To be successful in the 21st century global marketplace you need many things - determination, well-articulated goals and a bit of luck. But more than anything else, you need kindness. Kindness becomes the key business asset when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful.