Economics and Business

Play is an essential, necessary and natural human activity... and it's for adults and companies too. Play is an immersive process that allows us to ask “What if?” - to break free of the strictures that limit creativity and satisfaction. It is not about reverting to childhood, but a way to use the processes that came naturally to us as children but have been trained out of us, labelled as inappropr

Somewhere between self-help and self-promotion lies self-awareness and advancement. YOUR ULTIMATE SUCCESS PLAN is a book that provides surprisingly easy-to-apply business strategies in an approachable, actionable, authentic way and encourages you to find your voice and realise your potential. The characters you will meet in each chapter of this book are easy to relate to - professional women and m

How do you take an underperforming unit - team, department, office or company - that has run aground and get it moving forward? In ALL HANDS ON DECK, Peter J. Boni shows any leader or aspiring leader exactly what to do. Following his advice, recognition and rewards come quickly. It even allows leaders without an MBA or Oxbridge education to leapfrog over those who have superior credentials or stro

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just on

“When leaders fail to confront conflict, they become the 'biggest elephant' in the room.” In a survey of more than 4,000 CEOs, executives and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realise that every conflict presents an opportunity to reach higher levels of performance. In THE ELEPHANT IN THE BOARDROOM, award-winning l

It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, recommend and clamour for more. As a leader in your organisation, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so? 501 WAYS TO ROLL OUT TH

Whether you are at work or at home, you are probably being asked to do more with less. We often become consumed with what doesn't really matter and spend far too much of our precious time on what doesn't even count. In SIMPLE IS THE NEW SMART, Dr. Rob Fazio shows you how to block out the static so you can turn up the volume on the right information and accelerate your path to success. In an engagi

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognise the shift that has happened right under their noses. It's not so much that people have changed, it's t

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find its

One of the oldest and most potent natural stimulants, the leaves of the coca plant is the organic source from which cocaine is synthesised. Fresh coca leaves and products made from them have verified medicinal and healing properties - and not the same addictive qualities or negative side effects as cocaine. In the late 19th century, coca products became hugely successful in Europe and the United S

MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio.There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options. None

In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to esta

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating “buying loops” that keep your customers coming back for more. THE CUSTOMER LOYALTY LOOP includes proven, science-backed secrets for building legions of l

This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas. Sales leaders (managers, directors and vice presidents) advocate for and, often succeed in, getting sales training for their reps, but when they request sales management training for themselves, the answer is oft

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it and how others interact with and relate to you. THE PROFIT OF KINDNESS will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes. A basic adjustment in attitude and approach can substantial

Most new businesses fail. And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors. So what's the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market? What are the lessons that first time entrepre

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners. THE ZOMBIE BUSINESS CURE gets to the heart of many communication p

A business's greatest asset is its experience combined with the innovative. According to estimates Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X and Boomer preferences will impact their business and personal career

“Einhorn shows how good decision-making is part imagination and part science. This excellent book shows how the science of decision-making can be applied and therefore the outcome made better.” —Tony Blair It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel