Economics and Business

The motivations customers act on are seldom logical, predictable or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organisations must go about understanding their customers.

BUSINESS REPORTS FOR BUSY PEOPLE is a handy, quick-reference guide that describes how to write the most common types of business reports and provides a wide range of samples and templates that can be used to produce professional-looking, clear and concise reports. Business is about decisions.

Climate change. Energy security. Water shortages. These perils affect our world and ??increasingly ??the ability of businesses to operate profitably. In the face of soaring energy prices and decreasing inventories of natural resources, larger businesses are taking steps to control their costs.

Traditional ways of motivating a sales force have included money, incentives, contests and even turnover (regardless of performance). While it's true being a sales professional is not for everyone, there is a way to identify, build and retain a top-notch motivated sales force. The trick is to build and keep a sales team that delivers sustainable results.

THE WILD IDEA CLUB will help you get there, by providing managers with an easy, step-by-step approach that harnesses the collective genius of their people to drive innovation, improve efficiency and increase morale.

Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content.

Are you a staff member, a board member or a volunteer of a faith-based, human service, arts or other nonprofit organization that needs additional funds to accomplish its mission? Are there not enough hours in the day to raise the funds your agency needs? Do your colleagues not have the expertise or interest to raise the cash needed?

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day.

Make your job easier. Get the inside scoop on the secrets of success that motivate teams to top performance. In the matrix of workplace roles and responsibilities, managers are pivotal to corporate success. Yet a manager is often the unsung hero who must adapt to demands from all sides - and do so with little or no training and without mentorship for the role.

Business growth requires more than a business plan and a dream. You must utilise many tools and techniques to take your company to the next level. LEAP! 101 Ways To Grow Your Business is loaded with practical strategies that you can use based on your business-growth goals and the distinct needs of your company. LEAP!

As the world's economies continue to melt down, Dr. Goldsmith gives us the information we need to help make it through this difficult and scary time. Anyone who wants to keep his or her job - and any leader who wants to keep his or her company afloat - needs to learn how to deal with and utilise the power of emotions.

The more virtual your business, the more flexible the hours, the lower the overhead and the greater the profit potential. YOUR VIRTUAL SUCCESS will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits or an independent professional in any service business.

The U.S. government is the biggest customer in the world! How can your small business get a piece of the pie? THE DEFINITIVE GUIDE TO GOVERNMENT CONTRACTS begins at the beginning, and assumes no prior knowledge of the government marketplace.

Are performance reviews at your company like socks at Christmas - you get them every year whether you want them or not? It doesn't have to be like that. Because everyone wants to know how they're doing, how they measure up and what their chances are for advancement and rewards. And they want to do things right.

Every organisation faces challenges and hardships. THE ONLY LEADERSHIP BOOK YOU'LL EVER NEED teaches leaders how to overcome their most difficult obstacle: employee engagement. By pinpointing specific areas leaders can focus on and change, this book shows how one leader can effectively change the entire workplace environment - for the better. Topics addressed include: ...

Internet growth has surpassed all projections and continues to expand every day. Those who are adapting to the online medium will reap the rewards for years to come and have the potential to grow their businesses and build their brands exponentially.

What differentiates business people from business professionals? Many individuals invest in their careers yet have no clue how to set themselves apart from their competition. BUSINESS ETIQUETTE reveals both the unwritten and unspoken rules of success. It gives new employees and seasoned professionals alike those rather effortless strategies for climbing that slippery ladder of success.

Whether you are looking to secure a new deal - or land a new job - FAST TRACK NETWORKING gives you the tools you'll need to put the power of networking to work for you. You'll be amazed at the opportunities that will unfold once you begin to network correctly...and unconditionally.

CEO PRIORITIES provides direct, specific and valuable practical advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humour and irony. Neil Giarratana takes you inside the CEO's office and lays out a top executive's priorities - get these right...or else!

Stress-related disorders are fast becoming the most prevalent reason for worker absence. Millions of CEOs, executives, entrepreneurs and professionals are thinking, planning and scheming about how to stretch a 24-hour day into an endless and productive workday. Burnt-out, energy depleted and constantly stressed, many find themselves unable to take pleasure in their hard-earned position.