Economics and Business

Here is a collection of ancient Chinese maxims on strategy, battlefield tactics, and deception—in the spirit of such classics as The Art of War and The Book of Five Rings—made fresh and relevant with contemporary examples and explanation.

Mentoring differs from instruction, teaching and coaching in that it emphasizes not talents and skills used in executing a project, but the qualities and values of life that are needed to sustain oneself in the creative endeavour. In LEADER MENTORING, Shenkman makes the case for leader mentoring. “No mentors, no leaders,” he says.

The In An Instant series is a new brand of user-friendly, engaging, and practical reference guides on core business topics, which capitalises on the authors' extensive experience and knowledge, as well as interviews they have conducted with leading business experts.

Want the world to know who you are, what your company offers or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary person to use publicity to spread the word.

Turning any small business into a success is tough. Doing so in a market crowded with national and global sized competitors seems challenging, to put it kindly. Yet the millions of small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalise on the agility their small size affords them.

Do you work with other people? Fellow employees; your boss; customers; buyers; colleagues? Of course, we all work in organisations comprised of people. People with whom we must have strong, positive relationships in order to ensure our own success as well as the organisation's. Do we get any training or education on this key skill at our companies? Rarely.

The motivations customers act on are seldom logical, predictable or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organisations must go about understanding their customers.

BUSINESS REPORTS FOR BUSY PEOPLE is a handy, quick-reference guide that describes how to write the most common types of business reports and provides a wide range of samples and templates that can be used to produce professional-looking, clear and concise reports. Business is about decisions.

Climate change. Energy security. Water shortages. These perils affect our world and ??increasingly ??the ability of businesses to operate profitably. In the face of soaring energy prices and decreasing inventories of natural resources, larger businesses are taking steps to control their costs.

Traditional ways of motivating a sales force have included money, incentives, contests and even turnover (regardless of performance). While it's true being a sales professional is not for everyone, there is a way to identify, build and retain a top-notch motivated sales force. The trick is to build and keep a sales team that delivers sustainable results.

THE WILD IDEA CLUB will help you get there, by providing managers with an easy, step-by-step approach that harnesses the collective genius of their people to drive innovation, improve efficiency and increase morale.

Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training and creating an audio or video podcast. This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content.

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day.

Make your job easier. Get the inside scoop on the secrets of success that motivate teams to top performance. In the matrix of workplace roles and responsibilities, managers are pivotal to corporate success. Yet a manager is often the unsung hero who must adapt to demands from all sides - and do so with little or no training and without mentorship for the role.

Business growth requires more than a business plan and a dream. You must utilise many tools and techniques to take your company to the next level. LEAP! 101 Ways To Grow Your Business is loaded with practical strategies that you can use based on your business-growth goals and the distinct needs of your company. LEAP!