Economics and Business

Being a responsive leader means playing to win. Responsive leadership can thrive anywhere, unlike systematic leadership. The latter imposes methods and laws; principles govern action. In contrast, responsive leadership is a living, changing set of traits and skills that adapts to new people and environments. You may have an impressive grasp of how to influence, inspire and build teams, but you mus

THEY DON'T TEACH CORPORATE IN COLLEGE has resonated with hundreds of thousands of readers and is currently used as a text in corporations and universities across the country. Streamlined and made more accessible for the current generation of twenty-somethings, this new edition is for those that want to make a difference right now but lack some of the core skills to make it happen. Learn how to:· M

Finding the right talent is hard. Finding the right talent that will prosper and stay is even harder. Business growth is being stifled and fields of office cubicles remain empty due to the fierce competition for talent today with job openings having recently surged to a record high.EVERGREEN TALENT will show you how to attract, find and keep employees for the long-term. What many organisation lead

Want to avoid business disasters, whether minor mishaps, such as excessive team conflict or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioural economics studies show that such disasters stem from poor decisions due to our faulty mental patterns - what scholars call “cognitive biases” - and are preventable. Unfortunately, the typical advice for

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. NO NONSENSE: ATTRACT NEW CUSTOMERS takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost!NO NONSENSE: ATTRACT NEW CUSTO

For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches. NO NONSENSE:

In his work consulting to major corporations for more than thirty years, Gerald Kraines consistently hears that 60–70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results.Filled with useful anecdotes and lively case studies, this book will hel

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. How can the ad industry even exist when almost all of the products that it produces fall on a continuum

THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely competitive global battlefields.Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find its

MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio.There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options. None

In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career. In order to connect with new employers and clients and transform your potential into success, you need to esta

Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation or product, the two most common mist

Business books fall into two categories: theory and impractical protocols. Both provide either ideas without applications or applications without proven theoretical frames. They are like concept cars that no one expects to drive to work.THE LEADER ARCHITECT provides the bridge to proven solutions based on sound theory. These solutions are being used successfully by expert leaders at some of the be

Confucius said that a thousand-mile journey begins with a single step. The same principle applies to becoming a self-made millionaire, except this journey is a little shorter, comprising of just 52 common sense practices. Featuring interviews with a wide-ranging list of self-made millionaires, you will be astonished to see how anyone can achieve this status by creating the right mindset. You will

Employee motivation has been consistently cited as a top and growing priority by CEOs, managers and human resources leaders across the world. This new title from best-selling author, Dr. Bob Nelson, will help move any organisation from just measuring the need to engage employees to actually changing management behaviour which will, in turn, lead to a stronger culture of motivation. Your organisati

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.CONVERSATION MARKETING will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans an

In our divided climate with heightened concerns and emotions over inclusion, racism, and activism, THE ESSENTIAL DIVERSITY MINDSET offers a transformative approach to diversity—as a mindset, not as a formula. Thoughts, feelings, and behaviours (not enforcements, compliances, or statistics) drive diversity outcomes.THE ESSENTIAL DIVERSITY MINDSET provides answers to businesses, organizations, and p

LIVING PROOF tells the story of how, in just a few short years, Connecticut natives, Adam and Pete, took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures and challenging the status quo. Business lessons distilled from the mind of a moonshiner include:· Finding yo

“When leaders fail to confront conflict, they become the 'biggest elephant' in the room.” In a survey of more than 4,000 CEOs, executives and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realise that every conflict presents an opportunity to reach higher levels of performance. In THE ELEPHANT IN THE BOARDROOM, award-winning l