Economics and Business

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day.THINK LIKE A MARKETER takes the mystery out of

Make your job easier. Get the inside scoop on the secrets of success that motivate teams to top performance. In the matrix of workplace roles and responsibilities, managers are pivotal to corporate success. Yet a manager is often the unsung hero who must adapt to demands from all sides - and do so with little or no training and without mentorship for the role. Learn from Dan Bobinski, who draws fr

The U.S. government is the biggest customer in the world!How can your small business get a piece of the pie?THE DEFINITIVE GUIDE TO GOVERNMENT CONTRACTS begins at the beginning, and assumes no prior knowledge of the government marketplace. Written in a clear, easy-to-understand language by experienced sales and marketing professionals, it takes you through every step of the process—finding the opp

Stress-related disorders are fast becoming the most prevalent reason for worker absence.Millions of CEOs, executives, entrepreneurs and professionals are thinking, planning and scheming about how to stretch a 24-hour day into an endless and productive workday. Burnt-out, energy depleted and constantly stressed, many find themselves unable to take pleasure in their hard-earned position.LEADING UNDE

In today's fast-paced, unprecedented and unpredictable economy, many executives simply don't know what to do. Conventional methods - which may never entirely be understood in the first place - often don't work during economic upheaval. Executives, especially CEOs, need something better. They need a guide that identifies the roadblocks and points out the landmines. In her more than 30 years of work

In today's economy, a salesperson must have the performance skills of an actor in order to stand out in an increasingly crowded business environment. Just as an actor wins the audience's applause by delivering a phenomenal performance, a salesperson must deliver an equally memorable buying experience to win in business.ACT LIKE A SALES PRO takes its cue from acting - the ultimate form of persuasio

How people work, communicate, collaborate and manage responsibilities has changed. Knowing how to build influence and lead others without title or authority, no matter what your role, is now a workplace necessity. No one needs to appoint you, promote you or nominate you. You decide. It's not rank that will get you results; it's the actions. In THE TITLELESS LEADER, you will discover uncommon behav

Leaders today face nearly impossible tasks. Forced to do more with less, expand globally, innovate quickly, inspire broadly and - oh, yes - balance work and family. How can one manage all this pressure?THE ZEN LEADER does not encourage you to just 'be peaceful.' Neither does it suggest you work harder, faster or ignore the pressure. Quite the opposite: it's about using the pressure to propel 'flip

The number one reason cited in exit interviews for an employee resigning is 'my manager.' Most managers and executives not only aren't aware of this obvious problem, but probably wouldn't know what to do about it if they did. Today's employees do not respond to the old hands-on, militaristic management styles. They are highly independent, individual professionals with their own fully developed ide

"Hal's latest book is a MUST read! Every once in a while a book comes along with such commonsense and easy-to-comprehend sales techniques. This is that book!"—Len Komoroski, president, Cleveland Cavaliers"Hal has condensed a lifetime of sales success into a book that is fun to read and easy to digest. It is a no-nonsense, practical guide to driving up sales in any industry."—Gerhard Gschwandtner,

THE CEO CODE shows how to develop the attitudes, knowledge, skills and behaviour required to master leadership and build a great company. This practical book shows you how to design your own programme of development and create a masterpiece, personally and professionally. It is based on the wisdom gained from more than 30 years of business experience. Inspirational and informative, Rohlander share

Take a random sampling of managers and executives and you will inevitably encounter the good, the bad and the inept. But there are those rare souls who are excellent bosses, who achieve great results while retaining their staff 's loyalty, affection and exemplary performance. Who are these elite performers - these Superstar leaders? And how can you become one? SUPERSTAR LEADERSHIP identifies key h

Do you want to be more successful? Achieve record breaking sales? Make more money right now?Are you committed to learning more about your customers and improving your skills and approach to helping them?Salespeople are some of the least trusted professionals of any career. That's an opportunity for you! By using this book as your guide, you can substantially differentiate yourself from your compet

THE WINNING MANAGER'S PLAYBOOK gives business owners and managers what they so desperately need: a clear, focused, laser-sharp tactical manual of what they need to know right now to make their organisation a success.The authors' presentation of their six commonsense practices creates a systematic framework useful to managers, entrepreneurs and executives alike, providing them with:· Clear, hard-hi

Are you having a tough time finding new customers for your product or service? SUPERSTAR CUSTOMER SERVICE follows Superstar Leadership and Superstar Sales, three titles aimed straight at achieving the highest levels of performance in these three essential areas. Customer service may be one of the most demanding and difficult jobs you'll ever have...but it has the potential to make you a Superstar!

In a global, complex and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company's metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing prof

A small business is not just a scaled-down version of a big one. In fact, some of the strategies that work well for larger companies may actually be completely irrelevant for smaller firms. SMALL BUSINESS FOR BIG THINKERS offers unconventional but, proven, strategies to run a better small business. It, also, provides a roadmap for owners looking to expand their small businesses by doing more busin

Gina Soleil takes you through a thought-provoking journey on how to transform your business into a haven of productivity. Using the science of energy, Gina gives you a step-by-step roadmap for building a business that's fuelled to win in today's market. Soleil reveals the intersection between human energy and business, exposing the truth about how to attract what you want—energy, action and profit

While today's global economy is experiencing a significant cycle of outsourcing across industries, leadership cannot be outsourced; it must be organically transformed. THE NEXT GEN LEADER will show you how to discard outworn traditions and become the next-generation leader you were born to be! It is a system designed to help you maximise individual, team and organisational leadership potential, re

As companies expand and grow, the skills that led to their success often won't sustain further development in a more complex, high-stakes environment. Yet few resources exist to help them. They frequently flounder in their attempts to create a competitive strategy, work with the board and keep other talented executives, managers and employees on board, all while endeavouring to navigate the turbul