Economics and Business

Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese - difficult at best. Most entrepreneurs don't know what makes a good headline, how to buy printing or what media to use. And for businesses with limited budgets, advertising “specialists” cost too much. So who can you turn to for help?Try 15

More than 24 family businesses in the United States. employ 62 percent of America’s workforce. And in Asia, Europe, Australia and Latin America, experts say family businesses could account for as much as 80 percent of the private sector.What’s different about dealing with family members than dealing with employees and managers at an impersonal corporation? When was the last time sales for a Fortun

LOUD & CLEAR is essential for everyone who needs to know how to get what he or she wants from anyone. Whether you need to get a message through to an employer, team, committee, your staff, your neighbour, teacher, student or spouse, this book will show you how to get their attention by: · Using your head. Before you even think about opening your mouth, you need to think long and hard about the per

Branded resumés that illuminate the candidate's unique value proposition and ROI are a must in today's quest for the executive suite. TOP NOTCH EXECUTIVE RESUMES not only explains how to integrate branding into career-marketing communication, but, also, how to craft resumés that address your fit with the organisation's mission and meet an employer's specific business needs. Hansen instructs high-l

All Star Sales Teams focuses on moulding the sales team into an organisation's most productive nucleus. This book uniquely integrates critical development, organisational and compensation concepts into practical, day-to-day processes. It, also, answers eight key questions that define successful sales and reward structures:· What methods most clearly communicate sales objectives?· How do you make s

A good question is the salesperson's single most powerful tool, one that can be powerfully used in every stage of the sales process, from making appointments to closing the sale to following up afterwards; yet, most salespeople are ill-equipped to use this powerful tool effectively. As a result, they find themselves dealing with “price” issues and wondering why the customer purchased from someone

Ever put your foot in your mouth? Some believe it's a genetic problem - “bad wiring” installed in the brain that forces people to open mouth and insert foot. Others believe it's a personality trait they can't change or control. If you have ever had a conversation with a difficult person who you wished you had handled differently, THE MOUTH TRAP will show you how to deliver a message and achieve th

Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire. IMPACT reveals the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people. The stories of these people and ordinary people alike, illustrate vital

Most of us are terrified of conflict, says Arnold Mindell, PhD, author of fifteen books and internationally recognized for his innovative synthesis of Jungian therapy, dreams, and bodywork. But we needn't be. His burning passion is to create groups and organizations where everyone looks forward to group processes instead of fearing them. He calls this the deep democracy of open forums, where all

Magical Blend magazine has been a window into spiritual and creative possibilities for 25 years. Today it sells more than 120,000 copies per issue, is carried in major bookstore chains, and has subscribers in all fifty states and 33 countries. In 25 years it has published an impressive list of authors, artists, and celebrities. (To name just a few: Carlos Santana, Caroline Myss, Spike Lee, Carlo

With customer loyalty weighing in as the most valued commodity in the workplace today, wead all like to know how to create lasting emotional connections to keep clients personally satisfied and eager to do business with us. In this follow-up to "Take Charge of Your Mind" John Selby presents his 4-step "Listening With Empathy" mood-management method for doing just that, giving readers a practical t

In his New York Times bestselling book, Discipline Is Destiny, Ryan Holiday made the Stoic case for a life of self-discipline. In this much-anticipated third installment in the Stoic Virtues series, he argues for the necessity of doing what's right - even when it isn't easy

National Bestseller! What´s the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They´re the haters and the doubters who said you´d never make it, the ones who stomped on your dreams. When you think about your

A potent exploration of the power of blockchains to reshape the future of the internet-and how that affects us all-from influential technology entrepreneur and startup investor Chris Dixon

Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you’re having trouble chang

A key team member behind "The Secret" and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.

That the world has changed and is continuing to change at a rapid pace is not news. People are much more aware of everything around them. The consumer revolution has accelerated dramatically. But something vital is missing in all of this change. Leadership has not kept up with the changes going on in the world. From boardrooms to classrooms, leadership is being challenged on a daily basis yet now

Now in its 5th edition, Shiphandling for the Mariner is the classic and definitive text on the art of practical shiphandling skills for large, modern commercial vessels. Written by a father and son team of pilots, along with contributions from other expert pilots and shipmasters, this compendium follows a nontechnical format that stresses maneuvers used routinely in the field. The text covers esse

Since the Titanic disaster of 1912, the horrors of major maritime casualties have prompted international conventions and domestic legislation, but the link between events and outcomes (which are often separated by many years) is rarely understood by those working in the maritime industry. This book, the only comprehensive guide to this link, sets forth the major casualties of the last hundred year