Economics and Business

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognise the shift that has happened right under their noses. It's not so much that people have changed, it's t

With virtually non-existent oversight, the Internet can easily become the judge, jury and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly yoked to another's misdeeds or are simply the innocent victim of a third-party attack, most of us have no ide

A business's greatest asset is its experience combined with the innovative. According to estimates Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X and Boomer preferences will impact their business and personal career

College costs are straining every family except the richest. Most financial aid goes to the neediest families. The middle class typically doesn't qualify for need-based financial aid, even though most can't afford to pay cash for college and their salaries haven't allowed them to save enough to cover all costs. If these families are trying to put more than one child through college, the challenges

Organisations around the world spend billions of dollars every year to awaken and engage their employees. Yet global employee engagement remains fixed - at 13%. The disengagement problem usually begins with the CEO telling human resources to fix it. Unless the CEO or business owner takes charge of engagement, everyone will look over the messenger's shoulders to pick up cues from the top leader. Mo

DO IT, MEAN IT, BE IT shares the secrets of highly successful executives who have both great careers and meaningful personal lives. It is full of inspiring stories, practical exercises and checklists that will help you rapidly start doing well and being more fulfilled at work and home right away. No more procrastinating or complaining. This book is all you need to get started on the road to a happ

Customer behaviour, business models, technology and regulations are evolving quickly and many of the strategic rules we formerly lived by have become obsolete. To be able to respond quickly and intelligently to the fast pace of change, we need all levels and functions in our businesses to be creative and responsive. We need both courage and speed. FEARLESS GROWTH provides new rules to enable your

Ordinary salespeople sell. Extraordinary sales professionals engage. Part of what sets them apart is their ability to understand body language, both their prospect's and their own and use it to their advantage. BODY LANGUAGE SALES SECRETS directly addresses the need of sales professionals to help them:· Baseline their prospects - recognise the body language that says I'm at ease with you right now

WAIT, I'M THE BOSS?!? is chock-full of useful information, tips and checklists that can be used by anyone who aspires to become a skilled manager. While it's written with the new manager in mind, it can, also, serve as a useful refresher for any manager, no matter how experienced he or she may be. With this book in their hands, new managers will always know where they are going - no matter where t

There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy - and they're unsure about what exactly to change.LEAN BRANDS provides a lean, agile approach to building global brands, helping you:1. quick

In today's hurly-burly work environment, many businesspeople find it challenging to avoid distraction, stay focused, use their time and energy to maximum benefit, and gain ground on important goals and outcomes. In short, we are overloaded.NO NONSENSE: TIME MANAGEMENT helps you overcome this feeling of overload and avoid the traps that lead to an unproductive relationship with time. The book offer

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams. How, then, do marke

Why do some team members not get along? What is the best way to get new teams and ad-hoc teams to maximize their performance in the least amount of time? How can meetings be designed to achieve useful outcomes? Teams are the source of problem-solving and innovation that today's organizations need to survive and thrive in an increasingly complex and challenging marketplace.Teamwork is hard because

"Brian is one of the best at helping people create a world-class blueprint for their life - not just goals but sustainable success" Anthony Robbins Goal setting is a natural function of the brain. Every decision is in effect a goal, which triggers a subconscious process that transforms the decision into an action and onto a result. Becoming a master at goal setting is the first step in mastering l

Do you appreciate your forty-hour, five-day workweek? Appreciate having a safe working environment? Unions made this all possible in one way or another. Unions bring value to all sectors of a society. As the champion of people power versus corporate power, unions help to spread the benefits of production throughout a society. Regardless of the state of the economy, there is the timeless struggle o

A profusely illustrated, popularly-written volume with original comic art, FDR AND THE NEW DEAL FOR BEGINNERS will shed new light upon a story now regaining visibility thanks to the recent economic crisis and prominent reformer, President Obama, in the White House. The history of the precedent-making FDR administration through the bitter economic depression, with expansive programs empowering arti

“A welcome antidote to our toxic hustle culture of burnout.”—Arianna Huffington “This book is so important and could truly save lives.”—Elizabeth Gilbert “A clarion call to work smarter [and] accomplish more by doing less.”—Adam Grant   We work feverishly to make ourselves happy. So why are we so miserable?   Despite our constant search for new ways to optim

Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue.

In his New York Times bestselling book, Discipline Is Destiny, Ryan Holiday made the Stoic case for a life of self-discipline. In this much-anticipated third installment in the Stoic Virtues series, he argues for the necessity of doing what's right - even when it isn't easy

Are you a staff or board member of a nonprofit organization? Do you want your organization to be excellent? Are you a busy person? If you answered all three questions in the affirmative, How to Manage an Effective Nonprofit Organization is the one book you need, one with more than a thousand practical tips. It was inspired by thousands of nonprofit agency professionals who have participated in wo