Economics and Business

In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. WRITE BETTER RIGHT NOW is the springboard to get you ahead in any job, passion project or situation that requires writing skills.

With virtually non-existent oversight, the Internet can easily become the judge, jury and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business.

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating “buying loops” that keep your customers coming back for more.

This is the book every sales manager wishes they had - before they accepted the job. The advice within acts as a 24/7 coach for beleaguered sales leaders dealing with perplexing dilemmas. Sales leaders (managers, directors and vice presidents) advocate for and, often succeed in, getting sales training for their reps, but when they request sales management training for themselves, the answer ...

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it and how others interact with and relate to you. THE PROFIT OF KINDNESS will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes.

Most new businesses fail. And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors. So what's the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market?

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners.

A business's greatest asset is its experience combined with the innovative. According to estimates Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles and books are already trying to help professionals and executives understand how the clash of Millennial, Generation X and Boomer preferences will impact their business and personal ...

“Einhorn shows how good decision-making is part imagination and part science. This excellent book shows how the science of decision-making can be applied and therefore the outcome made better.” —Tony Blair It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias?

It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience.

In the world of work, the single greatest asset of successful individuals, teams and organisations is their mindset - what happens in between their ears. It's not the corporate strategy, the sales compensation plan or the market segments they're pursuing. It is what each leader, team member and employee chooses to focus on, to believe and to create for themselves and others.

College costs are straining every family except the richest. Most financial aid goes to the neediest families. The middle class typically doesn't qualify for need-based financial aid, even though most can't afford to pay cash for college and their salaries haven't allowed them to save enough to cover all costs.

Organisations around the world spend billions of dollars every year to awaken and engage their employees. Yet global employee engagement remains fixed - at 13%. The disengagement problem usually begins with the CEO telling human resources to fix it.

DO IT, MEAN IT, BE IT shares the secrets of highly successful executives who have both great careers and meaningful personal lives. It is full of inspiring stories, practical exercises and checklists that will help you rapidly start doing well and being more fulfilled at work and home right away. No more procrastinating or complaining.

Make no mistake - Millennials matter. They are no longer those darn kids, mere children of the rainmakers and game changers. With Baby Boomers entering retirement, they aren't even kids at all. Their ability to pursue their dreams will drive our economy and their inability to do so could destroy it. In other words, if Millennials have a problem, then everyone has a problem.

Customer behaviour, business models, technology and regulations are evolving quickly and many of the strategic rules we formerly lived by have become obsolete. To be able to respond quickly and intelligently to the fast pace of change, we need all levels and functions in our businesses to be creative and responsive. We need both courage and speed.

Ordinary salespeople sell. Extraordinary sales professionals engage. Part of what sets them apart is their ability to understand body language, both their prospect's and their own and use it to their advantage. BODY LANGUAGE SALES SECRETS directly addresses the need of sales professionals to help them: ...

Whether you're on the frontline or in the boardroom, you're going to encounter demanding, dissatisfied and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons.

To succeed these days your organisation must create amazing results. Your employees and teams may be quite capable of handling their specific areas of focus, but unless you get them to work together, your products, services and profits will suffer. While progress has been made, maximising collaboration is still a challenge for many companies. They need a new approach.

Regardless of the sector your organisation operates within or its size, increasing employee performance, building customer loyalty and growing revenue are likely your top priorities. How can you continually improve your employees' morale and performance in a sustainable way? How can you stay ahead of your customers' ever-changing needs without spending a fortune on technology?