Economics and Business

50 Simple Yet Effective Ways to Keep Customers Happy and Coming Back for More Ultimately, every successful enterprise must attract, serve, and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affect an organization's bottom line more than any ad campaign, marketing program, or PR effort. This book is designe

This book will empower sales professionals to dramatically improve their sales effectiveness, and to close more sales with less effort. Simply put, it will make its readers more successful and it will help them make more money. It features the many powerful new sales and marketing techniques that have been developed in the last decade. There is no theory in this book. It is a practical, step-by-st

Thanks to e-mail, voice mail, cell phones, pagers, and the ever-expanding Web, we live in an age of information overload. Although all of these wonders were designed to make communication easier and faster, speed and efficiency have come with a price. Clear business writing has never been more difficult or stressful. Writers are expected to respond quickly to an endless flow of e-mail messages. Re

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that

Here is the ideal financial resource for students, recent graduates, newlyweds, young professionals, single parents, the recently divorced, recent retirees, and anyone seeking to take charge of their finances. If most or all of your paycheck seems to disappear by the time your monthly expenses are paid or you are in serious debt this book will help you. Millions of people are living paycheck to pa

What if every corporation in the world devoted one percent of its revenues, one percent of its employees' time, and one percent of its stock to the communities it serves? What would happen? It would change the world. This book suggests that such a radical change is possible, and lays out the blueprint to do so, with a radically new model in which companies leverage all of their assets-including em

Why waste your time chasing after prospects when you can get them to come to you? Most self-proclaimed rainmakers let business drizzle in rather than positioning themselves to experience a downpour. Courting Business gives you the strategies for getting prospects to contact you. Ann Marie Sabath's proven three-step strategy will inspire you to be creative, consistent, and politely relentless in

The Partnering Solution shows employees and managers at every level how to work together, with a clear method, cutting-edge strategies, and practical tools. It is the first book to show readers how to achieve lasting results in a broad range of applications. Its methods will work equally well for large corporations and professional firms, universities and small groups, outsourcing and strategic al

Virtual Assistants work from home, providing everything from administrative support to high-end consulting via email, phone and fax. Predicted to be a $130 billion industry by 2008, they don't commute, they set their own hours, and they get to spend time with their kids. Wouldn't you like to be a VA, too?Christine Durst founded the Virtual Assistant industry in 1995 from a basement office in rur

An Owner's Manual provides fast, practical and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly look up information in the midst of a crisis. For example: Choose among 13 ways to get new financing and the 17 steps to building a winn

In this updated and revised edition of Jerks at Work, popular syndicated columnist Ken Lloyd returns to grapple once again with one of America?s most popular (or unpopular) workplace topics, and presents his practical, upbeat, and professionally sound as an antidote. Drawing on e-mails and letters from employees and employers across America, Dr. Lloyd presents numerous examples of some of the mo

Favoring neither the "in your face" aggressive tactics of the "break through the glass ceiling" school of thought, nor the "sugar and spice is everything nice" little-girl approach, Climbing the Corporate Ladder in High Heels shows women how to be outstanding successful and personally actualized without becoming just like men. There are 63 million working women in America, but only nine are top co

With the crisp style and provocative insights that have made him a leading syndicated columnist, Dale Dauten explores how the best bosses, employees and suppliers think, learn, and communicate differently. The title of his new book is taken from his conversation with the late Jean-Pierre Rampal, who reigned for decades as the world's leading flute player. When asked about his willingness to experi

This book is a reference guide and resource tool not only for women who own businesses, but, also, for people involved in working with and buying from woman owned businesses. It provides practical information and guidance on: understanding the advantages of being woman owned; marketing to all types of government and business entities; finding real resources and using them effectively; and research

The key to a good business is good employees. The key to good employees? A great supervisor. The Essential Supervisor's Handbook provides a guide for both new and experienced supervisors featuring expert explanations, advice, and motivation. It is a quick reference guide that covers a wide range of topics, from employee relations, team leadership, and motivation to the legal aspects of hiring, fir

Miscommunication -Employee conflict -Work ethic debates -Loyalty issues -Varying wants and needs -If you are a manager, human resources professional, or business owner, you are faced with these types of issues every day. But why? Because currently, there are five generations in the workplace: Radio Babies (born during 1930-1945); Baby Boomers (1946-1964); Generation X (1965-1976); Generation Y (19

Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly--every month, every week, every day. Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most

Today's super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools drawn from a unique blend of sources: -- Recent advances in psychology, linguistics, trial advocacy, sales, and management communications--the cutting edge of the art of performance.--

Most managers understand the importance of giving their employees recognition and rewards, but when it comes to actually doing so, they often come up empty or use outdated, ineffective strategies. 151 Quick Ideas to Recognize and Reward Employees will help managers stock up.Recognition and rewards are consistently found to be among the most powerful of all motivators for employees at any job level

Sales and marketing is a fast-paced environment, and there is never enough time to write good letters--letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells yo