Economics and Business

This book is a reference guide and resource tool not only for women who own businesses, but, also, for people involved in working with and buying from woman owned businesses. It provides practical information and guidance on: understanding the advantages of being woman owned; marketing to all types of government and business entities; finding real resources and using them effectively; and research

The key to a good business is good employees. The key to good employees? A great supervisor. The Essential Supervisor's Handbook provides a guide for both new and experienced supervisors featuring expert explanations, advice, and motivation. It is a quick reference guide that covers a wide range of topics, from employee relations, team leadership, and motivation to the legal aspects of hiring, fir

Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly--every month, every week, every day. Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most

Today's super negotiator has to be a versatile problem solver, seeking hard-bargain results with a soft touch. With punch and panache, Bob Mayer shows you how to make the grade, revealing powerful negotiating tools drawn from a unique blend of sources: -- Recent advances in psychology, linguistics, trial advocacy, sales, and management communications--the cutting edge of the art of performance.--

If you have ever wished you had the equivalent of a "Nanny 911" to defuse tensions in the office, your wish has come true. 151 Quick Ideas to Deal With Difficult People is the ultimate guide on how to face challenging employees and coworkers. The extensive topics in this book deal with how to handle characters ranging from Bunglers to Backstabbers to Bullies. Few books on difficult employees, if

Research and experience demonstrate two areas with which many new managers are completely unfamiliar: delegating tasks and work and making decisions. Some struggle with this for years.But it doesn't have to be hard. 151 QUICK IDEAS FOR DELEGATING AND DECISION MAKING combines 50 years' experience of two managers and the experiences of other managers who have been interviewed and observed. Each real

Effective advertising can crush your competition and make your company soar. But for most small businesses, understanding advertising is like learning Chinese - difficult at best. Most entrepreneurs don't know what makes a good headline, how to buy printing or what media to use. And for businesses with limited budgets, advertising “specialists” cost too much. So who can you turn to for help?Try 15

More than 24 family businesses in the United States. employ 62 percent of America’s workforce. And in Asia, Europe, Australia and Latin America, experts say family businesses could account for as much as 80 percent of the private sector.What’s different about dealing with family members than dealing with employees and managers at an impersonal corporation? When was the last time sales for a Fortun

LOUD & CLEAR is essential for everyone who needs to know how to get what he or she wants from anyone. Whether you need to get a message through to an employer, team, committee, your staff, your neighbour, teacher, student or spouse, this book will show you how to get their attention by: · Using your head. Before you even think about opening your mouth, you need to think long and hard about the per

Branded resumés that illuminate the candidate's unique value proposition and ROI are a must in today's quest for the executive suite. TOP NOTCH EXECUTIVE RESUMES not only explains how to integrate branding into career-marketing communication, but, also, how to craft resumés that address your fit with the organisation's mission and meet an employer's specific business needs. Hansen instructs high-l

All Star Sales Teams focuses on moulding the sales team into an organisation's most productive nucleus. This book uniquely integrates critical development, organisational and compensation concepts into practical, day-to-day processes. It, also, answers eight key questions that define successful sales and reward structures:· What methods most clearly communicate sales objectives?· How do you make s

A good question is the salesperson's single most powerful tool, one that can be powerfully used in every stage of the sales process, from making appointments to closing the sale to following up afterwards; yet, most salespeople are ill-equipped to use this powerful tool effectively. As a result, they find themselves dealing with “price” issues and wondering why the customer purchased from someone

Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire. IMPACT reveals the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people. The stories of these people and ordinary people alike, illustrate vital

Most of us are terrified of conflict, says Arnold Mindell, PhD, author of fifteen books and internationally recognized for his innovative synthesis of Jungian therapy, dreams, and bodywork. But we needn't be. His burning passion is to create groups and organizations where everyone looks forward to group processes instead of fearing them. He calls this the deep democracy of open forums, where all

Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Skin in the Game, and The Bed of Procrustes.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic • The Huffington Post • Men´s Journal • MSN (U.K.) • Kirkus Reviews • Publishers Weekly #1 NEW YORK TIMES BESTSELLER • WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE From a Pulitzer Prize–winning investigative reporter at The New York Times comes the explosive story of the rise of

Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens?

The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they ar

From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for gettin

The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel