Economics and Business

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions.

Here is the ideal financial resource for students, recent graduates, newlyweds, young professionals, single parents, the recently divorced, recent retirees, and anyone seeking to take charge of their finances. If most or all of your paycheck seems to disappear by the time your monthly expenses are paid or you are in serious debt this book will help you.

What if every corporation in the world devoted one percent of its revenues, one percent of its employees' time, and one percent of its stock to the communities it serves? What would happen? It would change the world.

Whether you start a business to promote a good idea, to complement retirement or just to do it, keeping it afloat can be difficult - statistics say that 80 percent of all small businesses fail within five years. But your business can succeed and 151 QUICK IDEAS FOR START-UP ENTREPRENEURS will help.

Conflict is a central theme of our lives. We see the negative consequences of war and violence all around us. Even in the workplace, disputes and arguments cause problems and stifle productivity. But opposition can, also, be positive. For instance, our muscles become stronger as they encounter resistance. The bonds of our relationships can become stronger as we strive to overcome our differences.