Economics and Business

Barely one in a hundred business people knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70

THE LEADER PHRASE BOOK was born out of Twitter and has quickly amassed a large following. With THE LEADER PHRASE BOOK you will be in command of your words and always stay ahead of the game. With this passport to success, you will begin a new game in which you are among the charismatic, the untouchable...the elite.This easy-to-use reference book will give you a new image you can take pride in helpi

Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since THE BIG BOOK OF HR was first published, we've seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business ow

FINANCIAL STATEMENTS is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!Ittelson empowers non-financial managers by clearly and simply demonstrating how th

Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos and concise letters. Your reader doesn't have time to waste. And neither do you. That's where THE ENCYCLOPEDIA OF BUSINESS LETTERS, FAXES, AND E-MAIL can help.Here you'll find the most complete and up-to-date collection of model business correspondence for every conceivable occ

A playbook for growing your business no matter the circumstances. “Weeds scale faster than any business. It´s in their DNA.”—Kathy Ireland, CEO, Kathy Ireland Worldwide Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to

“Steve Chandler's coaching has had a tremendous impact in my life. He was vital to my personal transformation from a man of ideas and dreams to a person of action and reality.”—Radames Soto, former managing director, The Wall Street JournalThe world of leadership has changed dramatically since 100 WAYS TO MOTIVATE OTHERS was written and now Chandler and Richardson have revised and refreshed their

THE MANAGER'S PHRASE BOOK is a collection of thousands of ready-to-use phrases that will enable you to move into the ranks of today's most competent managers. You will have control of any situation at a moment's notice, regardless of your position in the corporate world. You will have all the weapons you need to succeed where vibrant, meaningful, appropriate and, perhaps above all, precise languag

No one wants to go into a tenuous situation blind and fumbling for words. Rather than shy away from a difficult situation or conversation, THE CONFLICT RESOLUTION PHRASE BOOK is the ideal resource to help anyone prepare for and prevail in these situations.Some situations are unpredictable and you can't plan for every conversation - but having the right words on hand empowers you to stand up to con

One of the oldest and most potent natural stimulants, the leaves of the coca plant is the organic source from which cocaine is synthesised. Fresh coca leaves and products made from them have verified medicinal and healing properties - and not the same addictive qualities or negative side effects as cocaine. In the late 19th century, coca products became hugely successful in Europe and the United S

Every employee is different, but, unfortunately, many leaders use a one-size-fits-all approach to leading. In doing so, these, otherwise well-intentioned, leaders are working harder than they should while not getting all they could out of their teams.LEAD INSIDE THE BOX gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference. It tea

Today's workplaces are dynamic, so it shouldn't surprise anyone that tension can develop quickly and ruinously. THE ESSENTIAL WORKPLACE CONFLICT HANDBOOK is the ideal resource for anyone ready to confront conflict at work rather than run from it. Managed correctly, conflict can be a positive source for innovation and creativity. Using examples drawn from a wide range of corporate and entrepreneuri

LIVING PROOF tells the story of how, in just a few short years, Connecticut natives, Adam and Pete, took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures and challenging the status quo. Business lessons distilled from the mind of a moonshiner include:· Finding yo

For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.In BRAND SEDUCTION, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds proce

“When leaders fail to confront conflict, they become the 'biggest elephant' in the room.” In a survey of more than 4,000 CEOs, executives and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realise that every conflict presents an opportunity to reach higher levels of performance. In THE ELEPHANT IN THE BOARDROOM, award-winning l

It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, recommend and clamour for more. As a leader in your organisation, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so? 501 WAYS TO ROLL OUT TH

Whether you are at work or at home, you are probably being asked to do more with less. We often become consumed with what doesn't really matter and spend far too much of our precious time on what doesn't even count. In SIMPLE IS THE NEW SMART, Dr. Rob Fazio shows you how to block out the static so you can turn up the volume on the right information and accelerate your path to success. In an engagi

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognise the shift that has happened right under their noses. It's not so much that people have changed, it's t

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find its

THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely competitive global battlefields.Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their